Third | 2026-27
SHAPED BY WAVES
Swansea City and Joma unveil third kit for 2026-27
Shaped by Waves, the shirt features a bespoke pattern inspired by Swansea’s coastline. Monochrome wave detailing runs through the black base, creating subtle depth and movement, while a sleek black collar is finished with silver-grey-coloured piping, also echoed around the sleeve cuffs. A textured monochrome Swan crest completes the design.
The matching black shorts feature coordinating silver-grey-coloured piping, while the black socks are finished with a matching band at the top to complete the look.
SHAPED BY WAVES
The campaign draws inspiration from the waves that have shaped Swansea's coastline for generations, echoing the bespoke pattern woven throughout the third shirt. Captured entirely in black and white, the launch imagery places the focus on the kit's subtle detailing, texture and contemporary design.
First-team players Stephen Welsh, Moussa Yeo and Eilish Mitchell front the campaign, showcasing a shirt that reflects the club's connection to the city while embracing a clean, understated aesthetic.
MATERIAL
Produced by Joma using 100 per cent recycled polyester, the away kit forms part of ongoing efforts to reduce plastic waste and support more sustainable manufacturing, reflecting the club’s wider environmental ambitions.
The fabric provides excellent breathability thanks to a state-of-the-art micromesh finish, while Joma’s flatlock seam system delivers enhanced elasticity and freedom of movement.
HOW TO BUY
The third kit will be available to purchase from The Foundry and online from 10am on Friday, August 14.
A closer look
OUR PARTNERS
AG1
Swansea City can confirm the club has agreed a landmark front-of-shirt partnership with AG1 ahead of the 2026-27 Championship season.
Established in 2010, AG1 is a global health company that empowers people to take ownership of their health with simple, science-backed supplements. Driven by a core value of continuous improvement, AG1 is committed to raising the standard for quality, efficacy, and third-party testing.
As the club’s official front of shirt partner, AG1 products will be available to all Swansea City teams, and their name will adorn all men’s and academy Swans’ shirts during the course of the forthcoming campaign.
ASI:One
Swansea City is pleased to announce a new record shirt-sleeve sponsor partnership with ASI:One by Fetch.ai ahead of the 2026-27 Championship season.
The agreement will see ASI:One by Fetch.ai’s logo proudly appear on the sleeve of the Swans’ home, away, third and goalkeeper kits for the upcoming campaign.
SWANSEA BUILDING SOCIETY
Swansea City is proud to announce an extension to its partnership with Swansea Building Society, which will see the society continue as the club’s official back-of-shirt sponsor.
The agreement marks the eighth consecutive season of collaboration between the club and the society, further strengthening a successful and long-standing relationship.
The extension will see Swansea Building Society’s branding on the back of Swansea City’s home, away, and third kits for the 2026-27 season.
