Manager - Graham Potter
Graham Potter became the new Swans manager in June 2018 after moving from Swedish club Ostersund.
He signed a three-year deal at the Liberty, and filled the vacancy left by Carlos Carvalhal’s departure.
After a 13-year playing career which involved representing 11 clubs, Potter hung up his boots at the age of 30.
Solihull-born Potter completed a social sciences degree which he had started in his playing days – and then a master’s – and cut his coaching teeth at two universities, Hull and Leeds Metropolitan (now Leeds Beckett).
He also worked with the England Universities Squad before Ostersund, the Swedish club who have long had links with the Swans, made him their manager in 2010.
When Potter arrived, Ostersund were a little known fourth-tier outfit playing in front of crowds of around 500.
He left them well established in the Allsvenskan, Sweden’s highest division, having guided them to three promotions and Swedish Cup glory in 2017 – their first ever major trophy.
That saw them qualify for the Europa League adventure during which they troubled a number of heavyweight continental teams including Galatasaray, Hertha Berlin and PAOK.
They advanced from the group stage which included Athletic Bilbao, while Potter masterminded an incredible 2-1 win over Arsenal at the Emirates Stadium, though his side exited the competition on aggregate.
Those successes caught the eye, and soon Potter was heading to the Liberty
And he has former Swans assistant Graeme Jones – an ex-Boston United team-mate - to thank in some part, given he was the man who recommended Potter to Ostersund after developing a friendship with Daniel Kindberg – the chairman of the Swedish club - following a pre-season friendly held between the clubs.
Under Potter, Ostersund won games by playing progressive, possession-based football.
Off the pitch, meantime, the club have become known for doing things very differently.
Potter’s players, plus Ostersund’s staff, have put on stage performances for the people of their town, whether it be singing, dancing or even ballet.
Unusual it may be, but then so has been the progress made by Potter’s team.
The Swans hope Potter’s success story will continue in SA1.
Assistant Manager - Billy Reid
Billy Reid joined Graham Potter at Swansea City after arriving from Ostersund in June 2018.
Reid enjoyed 11 years of management at Clyde and Hamilton Academical – both clubs he represented during his playing career – before linking up with Potter in Sweden.
Reid led Hamilton to the Scottish Premier League in 2008 after lifting the division one title, which led to him being named the PFA Scottish Manager of the Year.
He also helped nurture James McCarthy and James McArthur, who would later link up with former Swans boss Roberto Martinez at Wigan.
After seven years with the South Lanarkshire club, Reid headed to northern Sweden to work under Potter.
He was part of the backroom team which helped deliver promotion to the top flight along with winning the Swedish Cup in 2017.
Alan Curtis - Assistant Coach
The man simply known as “Legend” returned to the Swans coaching team in June 2018.
Graham Potter was quick to install Alan Curtis as part of his backroom team along with Bjorn Hamberg and assistant manager Billy Reid following his appointment as Swans boss.
Curtis relinquished his role as the club’s first Loan Player Manager to move into the backroom team as the Swans started preparations for the 2018-19 Championship campaign.
Curtis represented the Swans with distinction during his playing career, scoring 110 goals in over 400 appearances during three spells for the club.
He already given over 40 years' service to the club in numerous positions from player to caretaker manager, and now forms part of Potter’s backroom team.
Bjorn Hamberg - Assistant Coach
Bjorn Hamberg reunited with Graham Potter after joining Swansea City from Ostersund in June 2018.
Born and raised in Ostersund, Hamberg left his hometown team to work under Potter and join assistant manager Billy Reid and head of recruitment Kyle Macaulay in SA1 following their arrivals from the Swedish club.
Hamberg started his time at Ostersund as assistant manager before Potter’s arrival.
He then moved into the analysis department as Reid was appointed Potter’s no.2.
Hamberg’s current role will see him work with the current analyst team along with Potter on match plans, opposition analysis and training ideas.
Adrian Tucker - Goalkeeping Coach
Adrian Tucker returned to Swansea City as the club's goalkeeping coach following Graham Potter's appointment.
Tucker spent five years at the Swans between 2009 and 2014, during which time the club won promotion to the Premier League and lifted the Capital One Cup.
He later worked with England Under-20s before joining Sunderland in 2015, where he helped develop future England No.1 Jordan Pickford. He left the Stadium of Light this summer.
Tucker filled the vacancy left by Tony Roberts after he joined Chris Coleman at Chinese side Hebei China Fortune.
He became the sixth new member of the coaching staff this summer, following manager Potter, assistant manager Billy Reid, assistant coaches Alan Curtis and Bjorn Hamberg, along with head of recruitment Kyle Macaulay.
Kyle Macaulay - Head of Recruitment
Kyle Macaulay moved to the Swans after joining manager Graham Potter at he Liberty.
Following a hugely successful time working under Potter at Ostersund, Macaulay initially arrived as a recruitment analyst before a re-structuring saw him named head of recruitment.
While Potter will have the final say on whether players are recruited or not, it will be Macaulay who is charged with heading up the day-to-day recruitment process.
It will see the former Aberdeen midfielder identify key targets and provide recommendations for the Swans boss to help strengthen his options.
Macaulay’s ability to spot a player with potential saw Ostersund reap the rewards with the likes of Ken Sema – now at Watford in the Premier League – and Saman Ghoddos excel for the Swedish club after being picked up from the lower leagues.