Swansea City and Dhillon's Brewery 'Drop It Like It's Hops' beer available at the Swansea.com Stadium

Swansea City, in partnership with Dhillon's Brewery, is delighted to announce the full launch of the 'Drop It Like It's Hops' beer to celebrate our co-owner Snoop Dogg, with supporters able to sample the new brew at the Swansea.com Stadium starting with Saturday's game against Oxford United in the Mel Nurse Bar and selected East Stand bars.

Bringing the West Coast to South Wales, 'Drop It Like It's Hops' is now available to pre-order online for home consumption and, having previously been available on draught at The Swansea Jack sports bar, it will now also be on tap at Swansea.com Stadium.

The beer is inspired by one of the global rap superstar and multi-platinum selling artist's biggest hits, and is a nod to him joining the club as a minority owner in July 2025.

'Drop It Like It's Hops' - which has an alcohol content of 4.2% - is crisp and hoppin' with flavour, refreshingly balanced with subtle malt sweetness with a citrus-y hop character. Clean and easy!

Dal Dhillon, Director of Dhillon's Brewery and The Swansea Jack said: "We're so proud to be collaborating with Swansea City and Snoop Dogg to launch 'Drop It Like It's Hops'. A brew that combines creativity, community and craftsmanship. We're looking forward to sharing it with fans and beer lovers across the UK, United States and beyond!

Try it at the Swansea.com Stadium

Drop it like it's Hops - along with 'The Golden Boy, which honours Swans and Wales legend Ivor Allchurch - are now available on draught in the Mel Nurse Bar and selected East Stand concourses. 

To celebrate the launch of the two beers at the Swansea.com Stadium, the new lagers will be discounted for this Saturday's fixture against Oxford United. The promotion includes a pint of 'Drop It Like It's Hops' being priced at £4 and a pint of 'The Golden Boy' being available for £3.70. These are newly introduced alongside our existing Molson Coors beverages.