Foundation Logo

About the Foundation

Swansea City AFC Foundation has been working at the heart of the community for the last 15 years and more.

As the charitable arm of the club, we strive to inspire and engage people from all backgrounds from across South West Wales.

We are supported mainly through grants from the Premier League Charitable Fund to deliver a range of initiatives which are outlined throughout this document.

Our mission is to use Swansea City AFC as a force for positive change within our communities, creating the conditions needed for communities to flourish.  We aim to do this through:

  • Building Prosperity – inspiring educational achievement and entrepreneurial spirit
  • Developing Resilience – offering experiences and relationships that support mental health and nurture optimism
  • Improving Health – encouraging a love of exercise and healthy food
  • Supporting Inclusivity – supporting the most disadvantaged and working for equality and inclusion
  • Sustainably growing the Foundation – ensuring the long-term financial stability of the Charity and managing its environmental impact

An independent EFL Trust- commissioned report found that the social value of the programmes and initiatives delivered by the Foundation was worth £16.4million to the city and local communities during the 2020-21 project year

When taking into account the Foundation's annual turnover, every £1 spent created a social return and benefit equivalent to £18.92.

The number of people reached by the Foundation's initiatives and programmes was also up across the board in the organisation's own Impact Report, whic covered the 2021-2022 project year.

There were over 85,000 attendances across some 4,140 sessions delivered by the Foundation.

“The overall aim for me is for all Swansea City supporters and the wider population of Swansea to be proud of what its football club does within the community,” said Paul France, Swansea City AFC Foundation’s head of Foundation.

“Our programmes are all about creating positive change in people's lives. Some of the case studies within the report demonstrate how we are creating better outcomes for people, particularly young people within Swansea and across south west Wales.

“We are incredibly proud of the difference we are making, but we know we need to do more. Following the Covid pandemic and in the midst of a cost-of-living crisis, the need for our work has never been greater.”

You can  contact the Foundation on