Swansea City and Swansea Building Society extend partnership for the 2026-27 season
Swansea City is proud to announce an extension to its partnership with Swansea Building Society, which will see the society continue as the club’s official back-of-shirt sponsor.
The agreement marks the eighth consecutive season of collaboration between the club and the society, further strengthening a successful and long-standing relationship.
The extension will see Swansea Building Society’s branding on the back of all Swansea City’s shirts for the 2026-27 season.
Swansea Building Society has been a community-focused financial institution since 1923 and is now one of only three remaining mutual building societies in Wales.
Tom Gorringe, chief executive officer at Swansea City, said: “We are delighted to continue our long-standing partnership with Swansea Building Society for the 2026-27 season.
“The Society has been a valued partner of the club for many years, and its presence on the back of our shirts reflects the strength and longevity of the relationship between two organisations with such strong connections to the city.
“We look forward to seeing the Swansea Building Society branding once again around the Swansea.com Stadium and on the shirts worn by our players throughout the new season.”
Alun Williams, chief executive at Swansea Building Society, added: “We are delighted to be continuing our partnership with Swansea City AFC for an eighth consecutive season, with our logo once again featuring on the back of all shirts.
“This is a partnership that means a great deal to us because it brings together two organisations with deep roots in Swansea and a shared commitment to the city and its people. Swansea City has been part of the fabric of the city for more than a century, while Swansea Building Society has been helping people across South Wales to save and own their own homes for more than 100 years.
“Our partnership has continued to grow over the years, from our lounge sponsorship and wider presence at the Swansea.com Stadium to the back-of-shirt sponsorship on all kits. We are proud to continue supporting the club and to see the Swansea Building Society name represented on the shirts worn by the players and fans during the coming season.”
About Swansea Building Society
Swansea Building Society was established in 1923. Its head office is located at 11-13 Cradock Street. It also has branch offices in Swansea, Mumbles, Carmarthen and Cowbridge.
The Society is one of only three remaining mutual building societies in Wales and the only one with its headquarters in South West Wales. As of 31st December 2025, it had total assets of £715 million.
The Society’s principal objective is the provision of mortgages secured on residential property. These mortgages are funded by savings balances deposited in a variety of traditional savings accounts.