2026-27
FORGED IN SWANSEA
Swansea City and Joma are delighted to unveil the club’s new home kit for the 2026-27 Championship season.
Forged in Swansea, our new home shirt combines an iconic white base with elegant copper and black pinstripes, while copper detailing on the collar and sleeve cuffs provides a refined finish.
Our new partners AG1 and ASI:One appear on the front and sleeve of the shirt respectively, while our long-standing partner Swansea Building Society continues to feature on the back, meaning young supporters can once again wear the same shirt as their heroes as they cheer on Vitor Matos' team throughout the upcoming campaign.
INSPIRATION
Inspired by the city's proud heritage and industrial legacy, the 2026-27 home kit marks the return of copper as a prominent feature of Swansea City's home strip for the first time since the 2015-16 season, reinforcing the idea that this is a kit truly Forged in Swansea.
MATERIAL
Produced by Joma using 100 per cent recycled polyester, the home kit forms part of ongoing efforts to reduce plastic waste and support more sustainable manufacturing, aligning with the club’s wider environmental ambitions.
The fabric provides excellent breathability thanks to a state-of-the-art micromesh finish, while Joma’s flatlock seam system delivers elasticity and freedom of movement.
HOW TO BUY
The sleek pinstripe design will be available to purchase in store and online from 10am on Saturday, August 1 before being worn for the first time in our home pre-season friendly against CD Leganés later that afternoon.
A Closer Look
OUR PARTNERS
AG1
Swansea City can confirm the club has agreed a landmark front-of-shirt partnership with AG1 ahead of the 2026-27 Championship season.
Established in 2010, AG1 is a global health company that empowers people to take ownership of their health with simple, science-backed supplements. Driven by a core value of continuous improvement, AG1 is committed to raising the standard for quality, efficacy, and third-party testing.
As the club’s official front of shirt partner, AG1 products will be available to all Swansea City teams, and their name will adorn all men’s and academy Swans’ shirts during the course of the forthcoming campaign.
We are delighted to offer supporters an exclusive opportunity to get 25% off their first order! With free delivery and a range of free gifts including a welcome kit, Vitamin D3+K2 and travel packs. Click below to visit the dedicated Swans x AG1 page and claim your offer before midnight on Sunday August 9. Please note this link is only available for supporters based in the UK.
ASI:One
Swansea City is pleased to announce a new record shirt-sleeve sponsor partnership with ASI:One by Fetch.ai ahead of the 2026-27 Championship season.
The agreement will see ASI:One by Fetch.ai’s logo proudly appear on the sleeve of the Swans’ home, away, third and goalkeeper kits for the upcoming campaign.
SWANSEA BUILDING SOCIETY
Swansea City is proud to announce an extension to its partnership with Swansea Building Society, which will see the society continue as the club’s official back-of-shirt sponsor.
The agreement marks the eighth consecutive season of collaboration between the club and the society, further strengthening a successful and long-standing relationship.
The extension will see Swansea Building Society’s branding on the back of Swansea City’s home, away, and third kits for the 2026-27 season.
THE FOUNDRY & ONLINE
AVAILABLE 10AM SATURDAY
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