12BET a good bet for Swans
Swansea City is pleased to confirm global sports betting brand 12BET as its new Official Betting Partner for season 2015-16.
The deal will see 12BET (pronounced one-two bet) have a strong advertising presence around the Liberty Stadium.
12BET has been huge players in top flight football having previously been shirt sponsors of LA Liga outfit Sevilla, Wigan Athletic and Hull City, as well as former partnerships with Newcastle and Crystal Palace.
Swansea City's Vice-Chairman and Commercial Director, Leigh Dineen, said: "We are delighted to team up with 12BET for the first time.
"They are an established global company that has built up an excellent reputation within the football fraternity in recent years.
"There are already some exciting projects in the pipeline as part of their Official Betting Partnership and we are looking forward to working with everyone at 12BET over the course of the campaign.''
Rory Anderson, 12BET CEO, commented: 'We have wanted to work with Swansea for some time now.
"It's a well-run club and the commercial team there has really taken on board what we are trying to achieve with this sponsorship. Between the club and ourselves, we have come up with some innovative ways to make this partnership stand out.''