Bet UK back Swans in new shirt deal

22nd June 2018

​​​​​​​Swansea City is pleased to announce an exciting new partnership with leading online casino and betting brand, Bet UK, as the ‘Official Shirt Sponsor’ and ‘Principal Betting Partner’ for season 2018-19.

Bet UK’s logo will be proudly emblazoned on the club’s new home and away shirt for the duration of the Championship campaign.

Images of the new home and away kit, plus training wear, will be unveiled exclusively on the club’s official website on Monday morning – and will be available to pre-order ahead of the store release. Details of the store release will follow early next week.

To further support the club, online casino (sister brand of Bet UK) will feature prominently on the training kit worn this season by the Swansea City first-team players and staff. is a fast-growing UK brand and is the current sponsor of evening entertainment on digital channels ITV4 and Gold.Part of the LeoVegas family, Bet UK’s agreement with the Swans will be the first sports sponsorship deal the online betting giant has secured for the brand.

Junior-sized retail shirts shall remain logo free due to current advertising legislation.

“We’re delighted to welcome Bet UK to the football club,” said Swans COO Chris Pearlman.

“Being an established brand in the online gaming industry that’s taking its first foray into the sports market highlights the trust and belief shown in the club – and how we are the right showcase for many brands who have trodden this path before.

“I’ve always said we are a unique club and this also resonates into our commercial offering to sponsors.

“We pride ourselves on being able to attract diverse and new names to the sport which is testament to the hard work going on behind the scenes and a belief that people are buying into what we are trying to create here at Swansea City.”

Mark Davies, the Swans’ global head of partnerships and sales, added: “Locking down the coveted title of shirt sponsor with a partner that’s new to British football is testament to the Swans’ relentless ambition to attract and build relationships with new club partners.

“The intimate nature of having your logo visible for a full 90 minutes is the purest form of club advertising.

“The gambling industry is so prominent in football sponsorship, it’s important we partner with a firm that fits. Bet UK alongside its sister brand shares the same ideals, modern approach and determination in future growth.”

Mark Good, representing Bet UK, said: “As the main Official Club Partner and Principal Betting Partner, we look forward to working with Swansea City to bring the fans exciting content and offers that will enhance the matchday experience. has been a popular online casino in the UK since 2012. We are busy building our online sports betting product and hope to add this to before the new season begins.”

Bet UK are a UK-based digital business who are driven by the passion of providing the best online gaming experience for UK customers. With responsible gambling at the heart of business, Bet UK provides a safe and controlled environment for online gaming.

For more details, visit


Prize draw

To celebrate the launch of the new front of shirt sponsorship, Bet UK is offering two lucky fans the chance to win a new home or away shirt.

To enter the competition, just click HERE.

Closing date for entries is 5pm on Tuesday, June 26, 2018. Winners will be selected at random. Normal T&Cs apply.