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City centre shop to close

21st May
Club

The Swans opened the city centre store in Union Street in October 2017 to meet the increased demand for official merchandise.

While sales were strong in its initial year of trading, a combination of factors including relegation, a reduction in city centre footfall, an increase in online sales and an overall club restructuring has prompted the decision to close the store.

The main club shop at the Liberty Stadium will remain open as normal, while supporters can also continue to use the online store HERE.

Club shop
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Swansea City club shop to close from May 30

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27th May
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Meet Swansea City players at the club shop tomorrow

Swansea City supporters can join our player meet and greet at the Swansea.com Stadium club shop tomorrow (Friday February 28).

27th February
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Meet Swansea City players at the club shop this half term

Swansea City supporters can join our player meet and greet at the Swansea.com Stadium club shop next Friday (February 28).

21st February
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The Flash Sale | Discounted merchandise available now

Swans supporters can get their hands on discounted merchandise with the new 'The Flash Sale' retail offer. The sale will be available on selected merchandise on upcoming Thursdays, Fridays and Saturdays with the discounts changing on a weekly basis.

16th January
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