Matchday Guide | Swansea City v Sheffield United
CROESO ADREF, JACK ARMY!
Swansea City return to the Swansea.com Stadium for the first home league fixture of the 2025-26 season as Alan Sheehan's team host last season's beaten play-off finalists Sheffield United (3pm kick-off).
We are also marking 20 years of the Swansea.com Stadium (Liberty Stadium) by inviting supporters to wear their favourite home shirt from the past two decades.
Tickets for the game remain on sale and you can purchase them by clicking on the link below.
MINUTE'S SILENCE
Ahead of the game, we will be marking the passing of the club’s former general manager Gordon Daniels at the age of 94 who passed away this week, Swans player Dudley Lewis who sadly passed away this summer at the age of 62, and Alun Cowie who passed away at the age of 65. Cowie held a number of roles at the club, including general manager and football administration manager.
We will be holding a minute's silence before kick-off.
RETRO SHIRT DAY
Following a recommendation from the club's matchday experience working group, the club is encouraging supporters to join our 20th Anniversary celebrations by wearing their favourite Swans home shirt from the past 20 years to the game.
We can't wait to see your favourites on display!
EARLY-BIRD DRINKS OFFERS
We are pleased to announce early-bird offers on selected drinks for this Saturday's fixture! From 1pm until 2.30pm, supporters can enjoy reduced prices on both Madri and Cold River.
A pint of Madri or Cold River will be £2 cheaper during this period, with half pints priced £1 cheaper. Please see below for details:
Matchday Madri Pint, price normally £6.30 reduced to £4.30
Matchday Madri 1/2 Pint, price normally £3.15 reduced to £2.15
Matchday Cold River Pint, price normally £5.50 reduced to £3.50
Matchday Cold River 1/2 Pint, price normally £2.75 reduced to £1.75
This will be available in all areas except the away end. Please note supporters who purchase on our self order units will receive a receipt that will clearly say 'only redeemable until 2.30pm', so please ensure to claim before this deadline to avoid disappointment.
FORMER PLAYERS' ASSOCIATION
The game will also be used to raise money for the club's Former Players Association which provides much needed financial support for some of the club's former and retired players.
Supporters can show their support in the following ways.
- Donate via our Bucket Collection. Volunteers from the Jack Army and Swansea City Women's Academy will be around the stadium pre-match taking collections. You can also donate at the Swansea City Supporters' Trust Pod.
- Take part in our shirt auction - details here.
- Purchase the brand new A Touch Far Vetched collectable magazine, with all proceeds going to the FPA.
NEW FOR 2025-26
NORTH CAR PARK ACCESS
Earlier today we announced a change to our matchday procedures.
Over the summer break, the club has been making amendments to the stadium footprint in the northeast corner. There is now a permanent fence line situated along the back of our north car park. The introduction of this fence line is to support the club’s safety and security procedures on a matchday.
In future, supporters who are exiting the stadium via the northeast corner (adjacent to the River Tawe) will have two route options:
- Head South towards the Westacres South Stand (past the Mel Nurse Bar) and in the direction of the ticket office.
- Head North along the river path; supporters who are walking towards Rossi’s/Landore can use the widened route towards the council-owned footpath adjacent to the River Tawe.
Supporters who are parked in the North Car Park, or have accessibility requirements, will be able to access the car park. However, they will be held for a short period of time until it is safe to allow access through the perimeter gates.
CONCOURSE KIOSK ORDERING
What is new?
- Available from the Food kiosk - Food & drink can now be bought directly at the tills inside the food kiosks, making it quicker and easier to grab a bite.
- Available from the Bar Kiosks - Express Drinks-Only service – just use the SOUs to order your favourite alcoholic or soft drink, and enjoy a faster, streamlined experience.
- You can continue to pre-order your drinks before kick-off using the SOUs and pick them up at half-time.
MATCHDAY TICKET OFFICE OPENING
The ticket office will be open for matchday enquiries and purchases at 10am, and will close at half-time.
From half-time until 5.30pm, ticket purchases and enquiries will be handled from the club shop.
JUNIOR JACKS
Keep track of your 2025-26 Swans Journey, Junior Jacks, with the new season tracker poster.
You can collect your poster from the club shop, and your Sheffield United sticker from the club shop or ticket office.
For those Junior Jacks seated in the South Stand, don't forget to get in early to enjoy the activities in the Buzz Parks family fan zone (turnstiles 12-14), or - for those who prefer a quieter matchday experience - join the WildSpace team in the WildSpace Sensory Zone (turnstile 11).
TICKETING
SEASON TICKET HOLDERS
2025-26 Season Tickets Holders
Our 2025-26 season ticket holders have access to a digital in-app ticket, through the Swans Official app.
Season ticket cards are fully operational, and ticket holders are welcome to use whichever option is most suitable.
If there is any issue with your season ticket, we encourage you to get in touch with the ticket office using the following contact details:
Email: ticketing@swanseacity.com
Phone: 01792 616400 (option one)
Season ticket holders are reminded that under-14s must be accompanied by an adult.
Supporters are reminded that season tickets which have been renewed for the 2025-26 season with no changes - i.e same seat, same age category - can use the same card as last season (2024-25).
You will only receive a new card if something has changed.
BUY NOW
Season tickets remain on sale for the 2025-26 season and you can purchase online using the link below, or by visiting the ticket office before the match.
DIGITAL TICKETS
Tickets (matchday, season and half-season) can be accessed via the Swans Official app.
To use the in-app ticketing service, supporters should check their app is up to date and that they are running the latest version to ensure the correct tickets are pulling through. This may involve visiting your relevant app store.
Ticket holders will need to use their Swansea Club Account to access their ticket, and ensure it is linked to the correct season ticket account. For more information on this and a walkthrough of the steps needed, please visit our FAQs.
Eligible supporters can access the ‘Jacks’ tab of the Swans app and click ‘view your matchday ticket’. This may prompt users to log in with their Swans Club Account, before displaying their ticket(s).
Swansea City would like to remind supporters who wish to use this service that it is the responsibility of ticket holders to check that their in-app ticket is visible before they travel to the Swansea.com Stadium. You will need internet connection for your season ticket to appear, and we highly recommend adding your ticket to your smartphone wallet before travelling if possible.
Click HERE for our FAQs.
PURCHASE TICKETS
Tickets for the match are still on sale.
The quickest and easiest way to purchase is online and you can click HERE to buy.
These tickets can be accessed in a number of ways:
- print at home
- collection from the ticket office
- in-app digital ticket
Tickets can also be purchased over the phone before 10.30am on matchday. To purchase over the phone, please call 01792 616400 and select option one.
Tickets can be purchased in person at the ticket office until kick-off, and tickets for future games can be purchased from the club shop after full time.
TICKET COLLECTIONS
Any supporters looking to collect matchday tickets will be able to do so from the ticket office between 9am and kick-off.
MATCHDAY
MEL NURSE BAR
The Mel Nurse Bar will open its doors at 1pm. It is open to all home supporters, but you will need to show a match ticket or season ticket in order to gain access.
The bar will also remain open post-match and we'd love to see you there.
REUSABLE CUPS
We encourage supporters to return their cups to designated collection points when they have finished their drinks. These points are clearly marked.
Please do not use the collection points to dispose of rubbish and food waste as this makes additional work for our cleaning staff. Thank you for your co-operation.
PARKING AND TRAVEL
Parking is available at the lcv Group site. This is available to purchase online at £9 and can be purchased here.
Our parking partners Big Parking also offer offsite parking options - find out more about these HERE.
Parking is also available at the Council Owned Landore Park and Walk site adjacent to the Swansea.com Stadium. Click HERE for information.
Morrisons
Long-stay parking can be booked online in advance at the Morrison's car park (Morfa). There is no matchday booking option for this car park.
Please note, these spaces sell out very quickly. Click here for more information.
Morfa Retail Park
Supporters are reminded that matchday parking restrictions are in place in the Morfa Retail Park car park, and these will be applied. It is strongly recommended that supporters attending the match do not attempt to park here.
Street Parking
When parking in the stadium surrounding area, supporters are asked to pay attention to any parking signs and restrictions. We also ask that anyone travelling to the Swansea.com Stadium be considerate of our neighbours and please do not block driveways or pavements. Thank you.
CLUB SHOP
The club shop will be open from 10am until 5.30pm. Please note, you will also be able to make ticket purchases from the club shop post match.
Please note, the Swansea.com Stadium is a cashless venue.
FAMILY STAND
The Westacres South Stand is home to our Buzz Parks family zone with games and activities, starting when turnstiles open.
Swansea City AFC Foundation will be providing entertainment with our table football, Batak Machine, and ping pong games.
And you can also take part in our games and dancing hosted by resident South Stand entertainer Jo Jo from Heaven Sent Parties.
We will be selecting one young supporter to do the honours and read out the Swans team news at around 2pm.
Coming to a game for the first time? Check out the link below and find out how to collect your first time fan pack!
THE CWTCH (inclusion room)
Swansea City has a multi-use quiet space with prayer facilities located in the stadium's West Stand.
The Cwtch can be accessed via a door at the north end of the West Stand concourse (located at the foot of the Access D - or Snoop Dogg - stairwell) or via main reception.
The Cwtch will be showing the match on TV, people who choose to leave the stands and access the space can continue to watch the game.
Supporters can also use this space to pray and reflect. For those who require them, prayer mats - which are available to borrow - are stored in the room.
For more information about accessible facilities in the stadium, click here.
ACCESSIBILITY
Swansea City aims to create a welcoming and inclusive environment for everyone and we understand that not everyone enjoys a game in the same way.
We have a number of in-stadium facilities - including ear defenders, and audio commentary - to ensure supporters enjoy their matchday and further information about these can be found HERE.
The club has joined with AccessAble to create visual guides. These can be viewed HERE.
Supporters located in the South Stand, are invited to head to the WildSpace Sensory Zone on the west side of the concourse for a quieter pre-match experience.
If you require additional support, please speak to our friendly Disability Liaison Steward (they wear green) on the day, or email us in advance to let us know how we can help.
BRITISH SIGN LANGUAGE
Swansea City is proud to be the first EFL club to have a permanent BSL provision at the ground.
Our interpreter, Talina Jones, will appear on the big screen with our stadium announcer Kev Johns to bring the full matchday experience to Deaf and hard of hearing supporters at the stadium.
And will also be on hand to support fans for whom BSL is their main language.
Click here to find out more.
LOVE FOOTBALL, PROTECT THE GAME
The atmosphere you create is a crucial part of our club, and Alan Sheehan, his staff and the players are hugely grateful for the manner in which you get behind the team.
However, in recent seasons, some clubs have witnessed unsavoury and unwelcome scenes with a small minority of people entering the field of play.
Pitch incursions are dangerous and anyone who does encroach onto the playing surface will face strong sanctions, that could include a ban from attending matches here at the Swansea.com Stadium and across the country, as well as possible police action.
It is a criminal offence to enter the pitch and the real-life consequences for these actions have seen some of those responsible receive criminal records which can impact employment, education prospects and international travel.
We ask you to keep the pitch for players and the stands for supporters and avoid any unnecessary disruption.
Everybody should feel safe at football, and we all have a role to play in keeping each other safe on matchdays.
Love Football, Protect the Game.