Matchday Guide | Swansea City v West Bromwich Albion
CROESO, JACK ARMY!
Swansea City return to the Swansea.com Stadium as we welcome 2026 by hosting West Bromwich Albion in SA1.
Tickets for the game remain on sale and you can purchase them by clicking on the link below.
MOMENT OF APPLAUSE
There will be a moment of applause before kick-off to remember the members of the Jack Army who we have sadly lost during 2025.
Once a Jack, Always a Jack.
MATCHDAY TICKET OFFICE OPENING
The ticket office will be open for matchday enquiries and purchases from 9am until 3pm. From 3pm ticket purchases can be made from within the club shop.
The club shop opening times are 10am until 5pm. Supporters will be able to purchase tickets for upcoming games after the match.
HALF-SEASON TICKETS
Half season tickets are now activated and can be used for this league fixture against West Bromwich Albion.
Anyone who has purchased a 2025-26 half-season ticket over the Christmas period and has not received it in the post, is invited to collect from the ticket office during opening hours published above.
TICKETING
SEASON TICKET HOLDERS
2025-26 Season Tickets Holders & Half Season Ticket Holders
Our 2025-26 season ticket holders and half-season ticket holders have access to a digital in-app ticket, through the Swans Official app.
Season ticket cards are fully operational, and ticket holders are welcome to use whichever option is most suitable for them.
If there is any issue with your season ticket, we encourage you to get in touch with the ticket office using the following contact details:
Email: ticketing@swanseacity.com
Season ticket holders are reminded that under-14s must be accompanied by an adult.
DIGITAL TICKETS
Tickets (matchday, and season) can be accessed via the Swans Official app.
To use the in-app ticketing service, supporters should check their app is up to date and that they are running the latest version to ensure the correct tickets are pulling through. This may involve visiting your relevant app store.
Ticket holders will need to use their Swansea Club Account to access their ticket, and ensure it is linked to the correct season ticket account. For more information on this and a walkthrough of the steps needed, please visit our FAQs.
Eligible supporters can access the ‘Jacks’ tab of the Swans app and click ‘view your matchday ticket’. This may prompt users to log in with their Swans Club Account, before displaying their ticket(s).
Swansea City would like to remind supporters who wish to use this service that it is the responsibility of ticket holders to check that their in-app ticket is visible before they travel to the Swansea.com Stadium. You will need internet connection for your season ticket to appear, and we highly recommend adding your ticket to your smartphone wallet before travelling if possible.
Click HERE for our FAQs.
PURCHASE TICKETS
Tickets for the match are still on sale.
The quickest and easiest way to purchase is online and you can click HERE to buy.
These tickets can be accessed in a number of ways:
- print at home
- collection from the ticket office
- in-app digital ticket
Tickets can also be purchased over the phone before 10.30am on matchday. To purchase over the phone, please call 01792 616400 and select option one.
Tickets can be purchased in person at the ticket office until kick-off, and tickets for future games can be purchased from the club shop after full-time.
TICKET COLLECTIONS
Any supporters looking to collect matchday tickets will be able to do so from the ticket office between 10am and kick-off.
Please note, it will still be possible to purchase and collect tickets from 3pm, but these sales will be handled in the club shop.
MATCHDAY
MEL NURSE BAR
The Mel Nurse Bar will open its doors two hours before kick-off. It is open to all home supporters, but you will need to show a match ticket or season ticket in order to gain access.
The bar will also remain open post-match and we'd love to see you there.
REUSABLE CUPS
We encourage supporters to return their cups to designated collection points when they have finished their drinks. These points are clearly marked.
Please do not use the collection points to dispose of rubbish and food waste as this makes additional work for our cleaning staff. Thank you for your co-operation.
PARKING AND TRAVEL
ONSITE PARKING
For supporters wishing to drive to the stadium, there may be spaces available to purchase on the day for £13 within the stadium car park.
Please note that parking on site is not guaranteed, and will be on a first-come, first-served basis. The car park will close approximately 15 minutes before kick-off, any persons arriving after this time will not be permitted entry.
OFFSITE PARKING
Parking is available at the lcv Group site. This is available to purchase online at £9 and can be purchased here.
Alamein Road
As well as lcv, there are also other paid-parking options here, which can be purchased on arrival on a first-come first-served basis.
Please note, both of the above car parks are within the road closure area.
Virgin Media Site
Our parking partners Big Parking also offer offsite parking options. This can be pre-booked and you find out more about this HERE.
Landore Park and Walk
Parking is also available at the council-owned Landore Park and Walk site adjacent to the Swansea.com Stadium. Click HERE for information.
Swansea Tennis Centre
Limited matchday parking is available at the Swansea Tennis Centre. This is allocated on a first-come, first-served basis and can be purchased via cash or card at the venue's reception.
Morrisons
Long-stay parking can be booked online in advance at the Morrison's car park (Morfa). There is no matchday booking option for this car park.
Please note, these spaces sell out very quickly. Click here for more information.
Local Businesses
Other local businesses within the stadium's vicinity also offer matchday parking, and these are signposted on your approach to the stadium.
City Centre Parking
Swansea has a number of city centre car parks. The largest of these is High Street Multi Storey Car Park which is located next to Swansea Train Station. The walk from the train station/ city centre takes approximately 35 to 45 minutes.
Prices at these car parks vary.
Supporters who park in the city centre can also take advantage of The Swansea Jack shuttle bus which does trips pre- and post-match. Spaces on the coach are charged at £5 per person and must be booked in advance. Click here for more information.
FURTHER PARKING INFORMATION
Morfa Retail Park
Supporters are reminded that matchday parking restrictions are in place in the Morfa Retail Park car park, and these will be applied. Supporters attending the match should not attempt to park here.
Street Parking
When parking in the area surrounding the stadium, supporters are asked to pay attention to any parking signs and restrictions. We also ask that anyone travelling to the Swansea.com Stadium be considerate of our neighbours and please do not block driveways or pavements. Thank you.
CLUB SHOP
The club shop will be open from 10am until 5pm. You will also be able to make ticket purchases from the club shop after 3pm.
Please note, the Swansea.com Stadium is a cashless venue.
FAMILY STAND
The Westacres South Stand is home to our Buzz Parks family zone, with games and activities starting when turnstiles open.
Swansea City AFC Foundation will be providing entertainment with our table football, Batak Machine, and ping pong games.
And you can also take part in our games and dancing hosted by resident South Stand entertainer Jo Jo from Heaven Sent Parties.
We will be selecting one young supporter to do the honours and read out the Swans team news around an hour before kick-off.
Coming to a game for the first time? Check out the link below and find out how to collect your first time fan pack!
MATCHDAY MENU
Please note this is a typical matchday menu, there may be some changes on different fixtures.
Food
Loaded Hot Dog - £7
Welsh Steak & Ale Pie - £5
Spicy Veggie Pie (ve) - £5
Biscoff & Toffee Belgian Waffle (v) - £4
Chicken Burger - £7.50
Fries - £4
Classic Sausage Roll - £4
Junior Jacks Meal - £6.50 (including sausages, fries and bottled water)
Match Specials from £7 (including curry & fries, The Snoop Dogg and Loaded fries)
Drinks
Carling - £5.50 pint
Dark Fruits - £5.50 pint
Madri (draught) - £6.30 pint
Cold River (draught) - £5.50 pint
AU Vodka RTD can (blue raspberry, fruity peach, pink lemonade, pineapple) - £6
Guinness can - £6
Doom bar can - £5.80
Guinness 0% pint can - £5.80
Cobra 0% can - £3.80
Wine Red/White can - £6
Soft Drinks
Pepsi Max - £3.30
Fanta 0% - £3.30
Bottled Water - £2.75
Snacks
McCoys Steak - £2
McCoys Cheese - £2
Twix - £1.90
Munchies sharing bag - £3.80
Fruit Pastilles sharing bag - £3.80
Hot Drinks
Reviva Coffee - £3.20
Yorkshire Tea - £3.20
Galaxy Hot Chocolate - £3.40
Bovril - £3.40
THE CWTCH (inclusion room)
Swansea City has a multi-use quiet space with prayer facilities located in the stadium's West Stand.
The Cwtch can be accessed via a door at the north end of the West Stand concourse (located at the foot of the Access D - or Snoop Dogg - stairwell) or via main reception.
The Cwtch will be showing the match on TV, people who choose to leave the stands and access the space can continue to watch the game.
Supporters can also use this space to pray and reflect. For those who require them, prayer mats - which are available to borrow - are stored in the room.
For more information about accessible facilities in the stadium, click here.
ACCESSIBILITY
Swansea City aims to create a welcoming and inclusive environment for everyone and we understand that not everyone enjoys a game in the same way.
We have a number of in-stadium facilities - including ear defenders, and audio commentary - to ensure supporters enjoy their matchday and further information about these can be found HERE.
The club has joined with AccessAble to create visual guides. These can be viewed HERE.
Supporters located in the South Stand, are invited to head to the WildSpace Sensory Zone on the west side of the concourse for a quieter pre-match experience.
If you require additional support, please speak to our friendly Disability Liaison Steward (they wear green) on the day, or email us (accessibility@swanseacity.com) in advance to let us know how we can help.
If your query is related to ticketing or parking, please call our ticket office on 01792 616400 (option one).
SUPPORTER CONDUCT AND INCIDENT REPORTING
The Jack Army are known for their loud and passionate support as well as their community values.
We wish to work with supporters to uphold these standards for generations to come and are committed to creating an inclusive environment, free of discrimination and harassment.
Supporters are reminded that anyone exhibiting behaviour that is unruly, threatening, or violent, or using language which is abusive, or discriminatory (including based on race, ethnicity, religion, gender, gender identity, ability, and/or sexual orientation) is not welcome in our football club.
Anyone caught behaving this way may be refused entry to, or removed from the stadium.
If you witness any unacceptable conduct, please report this to your nearest steward or text the Stadium Control Room with details of the conduct (including location) to 07886 276015.
Thank you for your support.