Swansea City achieves silver award for its family-friendly matchday
Swansea City has been awarded the Silver Award in the 2025-26 family excellence scheme which sees the EFL audit the club twice a season to provide feedback on its matchday experience for families.
The club has raised its result from bronze in 2024-25 to silver this season marking an improvement in the provision for families.
The silver award recognises the club’s commitment to delivering a welcoming, enjoyable and memorable matchday for families.
Head of supporters services, Hayley Ford, said: “We’re really pleased to have made positive progress in the family excellent awards this season.
“As a club, we understand the importance of families and young fans to the future of the football club, and our staff and matchday delivery teams are working hard to ensure young fans have a fantastic experience when attending the Swansea.com Stadium. We're pleased to see this hard work recognised with an improved mark in the family excellence awards.
“We’d also like to thank Buzz Parks for their efforts in the family stand fan zone, along with WildSpace who are helping to provide a a quiet space for those who prefer a calmer matchday.
“As a club, we are committed to working towards the gold standard club for family fan experience, and this season has marked good progress for the club in this area. All focus now turns to improving the score again next season.”
This season represents another milestone for the EFL’s Family Excellence Scheme, with a record number of clubs achieving Gold and Silver recognition. Twenty-two clubs achieved Gold while a further 32 were recognised with Silver.
EFL Chief Executive Officer, Trevor Birch said: “We are incredibly proud to see clubs excelling in the EFL’s Family Excellence Scheme this season. Their success reflects their dedication to creating welcoming, inclusive, and enjoyable matchday experiences for families across the country. The scheme is designed to support Clubs as they grow their family offer, enabling them to inspire lifelong connections with supporters and engage the next generation of fans.”
About the EFL’s Family Excellence Scheme
The EFL’s Family Excellence scheme assesses the matchday experience clubs provide for families and awards them with Gold, Silver or Bronze status based on the quality of that matchday experience.
Throughout the season, clubs receive two visits from family assessors who evaluate every stage of the matchday journey, from purchasing tickets to how they feel when they leave the stadium.
The family assessors consider a range of factors including matchday activations, stadium accessibility and facilities, and how effectively clubs engage and communicate with families.