Swansea City agree landmark partnership with AG1
Swansea City can confirm the club has agreed a landmark front-of-shirt partnership with AG1 ahead of the 2026-27 Championship season.
Established in 2010, AG1 is a global health company that empowers people to take ownership of their health with simple, science-backed supplements. Driven by a core value of continuous improvement, AG1 is committed to raising the standard for quality, efficacy, and third-party testing.
The company's flagship product is a Core Supplement Blend with a broad range of micronutrients in a single serving taken daily, including vitamins, minerals, and bacterial cultures for your gut. Each serving is formulated to support energy levels, immune system function, and digestion in one daily ritual¹ ² ³, and is backed by multiple gold-standard clinical trials.
As the club’s official front of shirt partner, AG1 products will be available to all Swansea City teams, and their name will adorn all men’s and academy Swans’ shirts during the course of the forthcoming campaign.
Growing Swansea City’s commercial revenue has been a key aim of the club’s ownership group, and this agreement will help us continue to support our on-pitch ambitions in line with the financial regulations that are in place.
AG1 already has an impressive and wide-ranging sporting portfolio with USA SailGP team, Ironman world record holder Sam Laidlow, and Mikaela Shiffrin - six-time overall World Cup champion, a multi-time Olympic gold medalist, and the most decorated American skier in World Championships history.
Additionally, they are official partners of the England and Ireland national rugby teams, and the Ironman global series.
Swansea City chief executive officer Tom Gorringe commented: “We are pleased to have reached an agreement with AG1 to have their branding on the front of our shirts for the upcoming season. Given the financial regulations within the league, generating more income is essential for the club to be able to compete. "
“This agreement underlines the hard work put in by our ownership group and team on the ground in Swansea to give us the base from which to put as strong a team as possible on the pitch for the season ahead.
“Additionally, our men’s and women’s senior teams and academy set-ups will benefit from AG1’s industry-leading expertise by using a quality product that exceeds industry standards to support physical and mental performance.
“As a club, we have continued to invest in our performance data, sports science and player recovery to give our teams every possible advantage. Partnering with AG1 is a natural next step in that evolution, complementing the work already taking place behind the scenes and reinforcing our commitment to providing players with the very best environment to perform and develop.”
Tim Harrington, International President at AG1 adds: "Football has always been built on discipline and consistency - showing up, day after day, no matter what. That's exactly what we stand for at AG1. Partnering with a club backed by owners like Luka, Snoop and Martha, who each bring that same relentless drive in their own fields, felt like a natural fit for our first move into football. We're excited to bring AG1 to Swansea City's players, staff and fans throughout the season."
Snoop Dogg, co-owner of Swansea City, said: "This partnership just feels right. AG1 and Swansea City are both about showing up every day, putting in that work, and always looking to level up. It's exciting to be part of something that brings people together through football, wellness, and that shared commitment to performing at your best. I'm looking forward to seeing what we can build together this season."
EXCLUSIVE AG1 OFFER FOR SUPPORTERS
We are delighted to offer supporters an exclusive opportunity to get 25% off their first order! With free delivery and a range of free gifts including a welcome kit, Vitamin D3+K2 and travel packs. Click below to visit the dedicated Swans x AG1 page and claim your offer before midnight on Sunday August 9.
Please note this link is only available for supporters based in the UK.
About AG1
AG1 is a global health company that empowers people to take ownership of their health with simple, science-backed supplements. Driven by a core value of continuous improvement, AG1 is committed to raising the standard for quality, efficacy, and third-party testing.
AG1 is certified by both the Cologne List® and Informed Sport, two of the most rigorous independent certifications that verify the safety of AG1's formulation through independent testing.
The company's flagship product, AG1, is a Core Supplement Blend with a broad range of micronutrients in a single serving taken daily, including vitamins, minerals, and bacterial cultures for your gut. Each serving is formulated to support energy levels, immune system function, and digestion in one daily ritual¹ ² ³, and is backed by multiple gold-standard clinical trials.
AG1 products are designed by an in-house team of scientists, researchers and nutritionists, and are continuously updated to reflect the latest scientific research to help meet people's unique health goals. Founded in 2010, AG1 has operations spanning North America, Europe, and APAC.
¹ Vitamins C, B12 and more contribute to normal energy-yielding metabolism. ² Vitamins A, C and more contribute to the normal function of the immune system. ³ Calcium contributes to the normal function of digestive enzymes.
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