Swansea City and Day’s Motor Group continue partnership
Swansea City is pleased to announce the continuation of its partnership with Day's Motor Group for a further three seasons through to the summer of 2028.
The relationship between the club and Day’s Motor Group began in 2022, when Day’s became the official sponsor of the club’s largest executive lounge - now known as the Day’s Suite - which is a premium hospitality space offering guests an exceptional experience.
As Wales’ largest dealer group - and one of the top 50 in the UK - Day’s has a reputation for excellence. The group was honoured with the prestigious European Ford Chairperson’s Award in 2021 and continues to earn accolades from manufacturer partners and external bodies.
The wider Day’s Group includes Day’s Rental and Day’s Fleet, who together supply over 19,000 vehicles across the UK, supporting customers with short-term rentals and long-term lease solutions.
A proud, privately-owned family business founded in 1926, Day’s now employs more than 600 people, making it one of the region’s largest private employers. Their commitment to growth, innovation, and community-focused service remains at the heart of their operations.
Russell Day, CEO and managing director of Day’s Motor Group, said:
“We are delighted to be extending our partnership with Swansea City through to the end of the 2027-28 season.
"The Day’s Suite has become a focal point for hospitality on matchdays, and this collaboration reflects the shared values and strong community ties between our business and the club’s supporters.”
Lee Merrells, head of partnerships at Swansea City, added:
“We are thrilled to be continuing our partnership with Day’s Motor Group, a trusted and respected brand across Wales and beyond. Their continued investment and support over the coming seasons reflects the strength of our relationship and our joint commitment to delivering exceptional matchday experiences for our fans and partners.”
About Days
Established in 1926, Day’s Motor Group is Wales’ largest dealer group and one of the UK’s top 50 automotive retailers. With a strong presence across Wales and the UK, the company operates a range of services including vehicle sales, servicing, leasing, and rentals through its divisions: Day’s Rental and Day’s Fleet. A family-owned business employing over 600 people, Day’s is committed to excellence, customer service, and supporting the communities it serves.
