Swansea City and Joma unveil 2023-24 home and away kits

16th June

Swansea City and Joma are delighted to reveal the club’s new home and away kits for the upcoming 2023-24 season.

The modern, clean-cut designs are on sale with immediate effect online, in-store and via our click and collect service.

The kits see the return of the traditional club badge - following changes over the last two seasons to mark important anniversaries in Swansea City’s history – which the Swans first wore in 1998.

Our partners Reviva Coffee and Westacres adorn the front of the kits, while Swansea Building Society take pride of place on the back.

The club’s link-up with Reviva Coffee also reunites us with Gulf Oil – Reviva’s parent company – who were our front of shirt sponsor between 1993 and 1996, featuring on several iconic Swansea City shirts.

The presence of these partners means our young supporters can once again wear the same shirt as their heroes.

The home shirt has a traditional white body, with the club crest and Joma’s logo aligned centrally.

The sleeves feature a monochrome, wave motif, which also appears on the predominantly white socks, while the shirt and white shorts also feature black trim.

The away shirt is a striking teal colour, which is replicated on the shorts and socks, while also featuring gold trim and an abstract embedded pattern.

The home goalkeeper kit features orange shirt, orange shorts and orange socks, with black trim.

The away goalkeeper kit is made up of a black shirt, black shorts and black shorts, with gold trim.

The jerseys are modelled by representatives from our first team, ladies team, academy sides and Swansea City AFC Foundation programmes.

Joma’s design across all kits is made from 100 per cent recycled polyester, with the aim to stop ocean pollution and eliminate plastic waste through the development of recycled products, aligning with the club’s own drive to be increasingly sustainable.

The fabric provides excellent breathability thanks to the state-of-the-art micromesh finish, while Joma’s flatlock seam system provides elasticity and freedom of movement.

Swansea City’s Joma training and travel wear range for the 2023-24 season has also been launched today (Friday, June 16) with a gallery of images below. As with the home and away kits, it is available to buy in-store, online or via our click and collect service.


Supporters should be aware that replica kit products have seen a slight increase for the 2023-24 season.

Adult shirts are priced at £53, while children’s shirts are priced at £42.


The Jack Army can purchase the 2023-24 home and away replica kits in-store and online now through the Swans store.

The club shop at the Swansea.com Stadium has reopened with immediate effect and will be open until 5.30pm this evening (Friday, June 16).

The shop will also be open over the weekend, operating from 9.30am to 5.30pm on Saturday, and from 10am until 4pm on Sunday.


Our click and collect service is now available.

Fans will be able to collect their shopping up until 3pm today (Friday, June 16), while the service will also be in operation from 7am until 3pm on Saturday, and from 7am until 1pm on Sunday.

We ask fans to wait until they receive a confirmation email to say their order is ready for collection before attending the warehouse. We are expecting a high volume of orders and hope to minimise queues where possible. We thank supporters for their understanding and patience with this process.


Supporters now have 28 days to return their items if they are unhappy with them to get a refund or to exchange the goods with a valid receipt as proof of purchase. Terms and conditions apply.


Supporters are advised they will not be able to have the names and numbers of current players printed on their jerseys until the start of the season, this is in order to protect supporters should any of the current squad elect to change numbers for the 2023-24 campaign.

Squad numbers will be formally submitted to the EFL just before the season commences.

However, printing will be available for supporters wanting to personalise kit with their own names.

Printing will be available online and in-store - queues are likely at the club shop and fans may be asked to wait during busier periods.

Sizes for this season can run a size small; therefore, please order a size bigger if in doubt.


Loyalty cash has refreshed for the 2023-24 season, with season ticket holders and corporate members able to collect cash back on merchandise purchased.