Swansea City and Owens Group agree multi-year extension

9th June 2023
Swansea City Owens Graphic

Swansea City is pleased to announce a multi-year partnership extension with Owens Group for the upcoming 2023-24 season.

The deal will see the Group’s logo branded on all players and staff training kits, along with the travel ranges. In addition to the training and travel wear, their logo will be emblazoned on the team coach.

Owens Group will continue to be the club’s official logistics partner throughout the 2023-24 season, with the Group’s sister business, Celtic Couriers, now working in collaboration with the Club’s retail department in respect of e-commerce order fulfilment and delivery.

With over 50 years of successful business, Owens Group is now one of the UK's leading family-owned Transport, Warehousing and Distribution companies, based in South Wales.

It has continued to grow and expand since its launch in 1972 by Founder and Chairman Huw Owen MBE. With more than 700 vehicles and 1,000 employees across the UK, the company now offers multiple services for their customers including parcel and pallet distribution and recycling services.

The Group is also committed to sustainability, cemented in their investment in Alternative Fuelled Vehicles providing customers with sustainable services minimising its impact on the environment and are always looking for ways to support and give back to their local communities.

Lee Merrells, head of partnerships at Swansea City, said: “Swansea City are delighted to announce a new multi-year extension with Owens Group which will see the brand feature on all player and staff training kits, alongside the travel ranges.

“Owens Group will continue to be the club’s official logistics partner for the 2023-24 season, along with sponsoring the team coach.

“Owens Group has proven to be a valued partner and we look forward to continue working together in the upcoming seasons.”

Ian Owen, managing director at Owens Group, said: "We are thrilled to confirm our key partnership with Swansea City for the upcoming 2023-24 season.

“Carrying on from previous successful seasons, we are extremely proud to announce a new multi-year deal which continues our sponsorship with the club.

"As a UK-wide Welsh business, we are fully committed to supporting several sporting individuals and Welsh sports teams and would like to wish everyone involved at the Swans every success for the season ahead."


About Owens Group

Owens Group is one of the UK's leading family-owned Transport, Warehousing and Distribution companies.

Established in 1972 by Huw Owen MBE, the Llanelli-based company celebrated its 50th year of business in 2022.

It now employs over 1,000 staff with depots across the UK and a fleet comprising of 700 vehicles. It also has 10 transport depots and 25 warehouses covering 2.5m sq. ft of warehousing.

Additional services include Overnight Parcel, Same-Day Express and International Deliveries through its Celtic Couriers services, Pallet Networks and Dyfed Recycling Services.

To find out more about their services please click here.