Swansea City announce new sleeve partnership with ASI:One by Fetch.ai

Swansea City is pleased to announce a new record shirt-sleeve sponsor partnership with ASI:One by Fetch.ai ahead of the 2026-27 Championship season.

The agreement will see ASI:One by Fetch.ai’s logo proudly appear on the sleeve of the Swans’ home, away, third and goalkeeper kits for the upcoming campaign.

Fetch.ai is an AI company founded by Humayun Sheikh, an early investor in DeepMind, and based in Cambridge in the United Kingdom. 

It is building the foundational infrastructure for the AI agent economy. Its flagship product is ASI:One, your personal AI, designed to think, act, and evolve with you. 

ASI:One learns your preferences over time and acts on your behalf, handling real world actions in a single conversation. It is a cutting-edge offering committed to connecting people, devices and services.

Swansea City Chief Executive Officer, Tom Gorringe, said: “As a club, we are delighted to be entering into this partnership with ASI:One by Fetch.ai

“Their ambition and desire to develop a high-performing platform that operates with optimum efficiency is one that is aligned with our own aims at Swansea City.

“This agreement is a notable one for our football club and highlights a key milestone in our continued commercial growth. We are very excited to be working together during the forthcoming season.”

Joe Hurst, Chief Revenue Officer at Fetch.ai, said "We're honoured to join forces with Swansea City and their incredible supporters. 

“As your personal AI partner, we're committed to establishing a great working relationship with the club and celebrating the passion that makes the Jack Army truly special."