Swansea City show support for Kids Get Cancer Too Campaign this September

Swansea City show support for the Kids Get Cancer Too Campaign, a childhood cancer awareness campaign which takes place every September. 

The campaign is the creation of sisters Emma Rees and Katy Yeandle (co-founders of Swansea-based childhood cancer charity Joseph’s Smile), and brings together 21 UK charities for childhood cancer awareness month to share one simple message: Kids Get Cancer Too.

The campaign aims to bring nationwide attention to the 4,000 children in Wales, and the rest of the UK who are living with cancer and also shine a positive light on some of the incredible charities who are working to support the children and their families and ensuring that no one fights alone.

Among these charities is Joseph’s Smile – which was founded in memory of Joseph Yeandle who sadly passed away age three in 2021 – and Morgan’s Army named for Swans fan Morgan Riddler who sadly passed away aged three in 2023.

You can read more about the Kids Get Cancer Too campaign, and the 21 charities on their dedicated page here: www.kidsgetcancertoo.co.uk

On Saturday, the Swansea City players will be wearing Kids Get Cancer Too t-shirts during the warm up, while fans can show their support for the campaign by visiting the dedicated website and adding gold frames to profile pictures, while business can turn their logos gold.

Everything needed to show support is here: www.kidsgetcancertoo.co.uk

Rees said: “Kids Get Cancer Too was born from my families deepest heartbreak - the loss of my beautiful three year old nephew Joseph - and from a determination to create the change he, and every child affected by cancer, deserves. 

“This campaign is driven by love, urgency and a commitment to stand with families through their darkest moments, while pushing for the awareness and progress our children so desperately need. 

“Every charity joining us, every business turning their logo gold, every person sharing our message strengthens a movement built on unity and hope. We stand together for Joseph, and for every child whose life has been touched, changed or tragically cut short by cancer. Together, we are building a future where childhood cancer is recognised, understood and never overlooked, because kids get cancer too, and my desperate hope is that one day, children with cancer don’t just survive, but truly thrive.”