Swansea City unveil first ever pride merchandise range

Swansea City is delighted to unveil the club’s first ever pride merchandise range in collaboration with Proud Swans.

Today (December 11) marks our designated Rainbow Laces fixture against Nottingham Forest at the Swansea.com Stadium as we support Stonewall’s campaign for LGBTQ+ players, staff and supporters.

And the club has been working closely with our supporter group, Proud Swans, to bring together a first pride range of merchandise in the club shop.

At a virtual fan forum event last season, Proud Swans raised a question about whether the club could launch a pride range to celebrate our LGBTQ+ fan base.

Yesterday evening the club hosted a private event for Proud Swans at the Swansea.com Stadium club shop which was an exclusive reveal of the range that they have played a key role in developing, as well as being joined by special guests including club ambassador Lee Trundle, honorary club president Alan Curtis MBE and members of the Swansea City Ladies squad.

The pride range includes items such as pin badges, scarves, keyrings and lanyards. Supporters can also purchase their own sleeve badges to be added onto their replica shirt.

Supporters can purchase items in-store at the Swansea.com Stadium club shop or online.