Voting for the Swansea City Supporter Advisory Board independent candidates is now open!

My name is Andrew Brayley, and I am an accountant within the Civil Service. I live near Cross Hands and have been a passionate Swansea City supporter for as long as I can remember. Supporting the Swans has always been a significant part of my life, attending both home and away matches with my father until his passing, and now continuing that tradition alongside two close friends.

I am seeking a position on the Supporters Advisory Board (SAB) because I strongly believe every supporter should have a voice and that those views should be heard and considered by the Club's management. I bring significant experience in supporter representation, having served as Treasurer of the Swansea City AFC Disabled Supporters Association (DSA) from its formation in 2013 and as Chair from 2018.

During my time as Chair, I worked to improve the matchday experience for disabled supporters through initiatives such as the introduction of the stadium sensory room and specialist equipment, enhanced stadium signage, and outreach activities during the pandemic to ensure supporters remained connected and included. I also helped foster a strong sense of belonging through regular social events involving the CEO, Head Coach and players. The DSA became recognised as a leading example of supporter engagement and inclusion across football.

I see the SAB as a natural progression of my work with the DSA, allowing me to represent all supporters, whether affiliated with a fan group or not. I am particularly passionate about issues including ticket affordability, matchday experience, stadium facilities, the Club's ambition on the pitch, transparency from ownership and leadership, and protecting Swansea City's identity, heritage and connection with its community. I would be committed to ensuring all supporters are heard and represented fairly.

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Swansea City has never been something I have simply watched. It has run through generations of my family.

My family lived beside the Vetch. My great grandfather supported Swansea, my grandfather worked at the club, my mother has held a season ticket for more than 20 years, and I now live less than a mile from the Swansea.com Stadium and take my children to games.

We are season ticket holders and attend most away games. I have experienced Swansea City as a child, through the social and away day culture of my twenties, and now as a parent. My brother, who has Down syndrome, is also a season ticket holder, so accessibility and inclusion are part of my family’s matchday experience.

Professionally, I am a director in children’s social care. A core part of my role is ensuring care experienced young people, whose voices can too easily go unheard, have genuine influence over decisions affecting their lives. We have taken that participation into board level decision making.

If elected, I would never assume that a seat on the SAB means I suddenly speak for everyone. I would keep listening across the fanbase, seek out perspectives unlike my own and carry those views honestly into the room.

I would not go there to agree with everything or oppose everything. I would listen first, ask difficult questions when needed and challenge constructively when I believed the long term interests of the club and its supporters required it.

Swansea City means different things to different people, but it matters enormously to all of us. We inherit clubs like ours from the generations before us, and we have a responsibility to pass them on stronger to those who follow. Supporters should have a meaningful role in that journey, protecting what makes Swansea City ours while helping the club move forward.

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Hi, I’m Hayley.

I’m standing for election because Swansea City has always been about far more than football to me—it’s about family, community, and belonging.

I’m a season-ticket holder and, alongside my husband and two boys, the Swans are a huge part of our family life. Our connection goes back through generations. My late Bampi was an avid fan and season-ticket holder into his 90s. Before every game, my boys visit his memorial plaque for luck. It hasn’t brought us much success so far, but we keep hoping—maybe this is finally our year!

I’m passionate about grassroots football in Swansea. I coach young players, support local teams, and play in a local ladies’ league. This has given me a real appreciation of the players, coaches, volunteers, parents, and supporters who make football possible.

Professionally, I bring 20 years’ experience in a customer-focused, highly regulated industry, managing a major business channel and leading key commercial relationships. I work closely with senior stakeholders, navigate complex issues, and balance competing priorities. Building trust, listening to different perspectives, and finding constructive solutions are central to what I do.

I want to show my boys that you don’t have to be on the pitch to make a difference. You can speak up, listen to others, and help shape the community around you.

As a Supporters Advisory Board representative, I would work to build a genuine, two-way relationship between the club and its supporters. I will ensure a range of voices are heard and represented honestly, respectfully, and constructively—even when views differ from my own.

I would be incredibly proud to give something back to a club that means so much to my family. Most of all, I want my boys and the children I coach to understand that their voices matter, that getting involved can make a difference, and that they should feel confident standing up for what they believe in. 

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I'm a proud son of Swansea and firmly believe our football club represents far more than what happens on the pitch. It's part of our city's identity, our community and our shared sense of pride. When Swansea City succeeds, the whole city stands a little taller.

Swansea City has been part of my life for as long as I can remember. From being carried into the Vetch in my parents' arms to experiencing the extraordinary rise through the divisions, the Premier League years and everything since, I've experienced the very best and, occasionally, the very worst of supporting our club.

I'm an active and vocal supporter, regularly contributing to podcasts, writing for fanzines and engaging with fellow Jacks. I've long advocated for greater supporter involvement and was particularly vocal in challenging the previous ownership. Equally, I've been encouraged by the genuine efforts of our current owners to reach out to supporters and rebuild relationships. That progress deserves recognition, but there is still work to do.

If elected, I would work to ensure supporters have a genuine voice in decisions that shape our club. That means listening beyond the loudest voices, recognising the diversity of our fanbase and making sure consultation leads to something meaningful. My commitment to you is simple: your views will be actively sought, your voices will be strongly represented and you will know that your concerns have been heard.

As a teacher and former union representative, I'm used to listening to different perspectives, representing others fairly and having difficult conversations constructively. I've always believed a critical friend is far more valuable than a blind ally. I'd bring that approach to the Board: asking difficult questions when needed, working constructively with the club and reporting back honestly to supporters about what has been discussed and achieved.

Ultimately, I want what every Jack wants: a successful Swansea City that remains true to its identity, its values and the people who make it special.

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I believe I would be an effective Swansea City Fan Representative, due to the combination of lifelong support, passion for the football club and extensive personal experience in stakeholder engagement, partnership working and representing the views of diverse groups across various professional roles.

I have worked in complex organisations, partnerships and engaged with a wide range of people across all walks of life and across South Wales and beyond. I've spent my career bringing different groups together, building trust, understanding different perspectives and listening to concerns and making sure people's voices are heard.

I truly believe in co-production and doing with people, rather than just doing to them and I am keen to support the positive work already taking place within the club through these principles.

One of my key strengths is the ability to engage with a wide range of people and represent collective views rather than personal opinions. With such a diverse group of supporters, it’s important to capture the views of those from different age groups, backgrounds and locations who will often have differing priorities. I have a strong track record of managing high-profile partnerships, which has required skills to build consensus among groups with different priorities. My experiences have taught me how to gather feedback, identify common themes, think strategically and present concerns and suggestions in a balanced, constructive and evidence-based way. 

Finally, as lifelong Swansea fan – this club is unique and the passion, loyalty and supporter identity are among its greatest strengths. Working with the club can help us shape the future direction of our football club for years to come, ensuring that fan voices continue to play an important role in its development and success, both on and off the pitch.

Diolch, Ellis

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At time of writing, we are top of the league and getting ready for our first game after the break with exciting times both on and off the pitch: a great summer transfer window, potential purchase of stadium and training ground, pursuit of a return to Category One Academy status and a new Fan Zone in the pipeline. The list goes on. 

I’d love to see a Swansea City that is not just known for its positive and progressive style of play on the pitch but also known as a club that places its community at its heart, where fan engagement is central to its decision making and a club that is conscious of its heritage but also looking to the future. The Supporters Advisory Board is an important step towards truly inclusive fan engagement that builds on its current strong position.

My son has cerebral palsy and loves his football. He has been part of the ball team for two seasons. One of my greatest joys is taking him to home and away games. We had a blast at Derby and Stoke….not so much at Southampton! Despite his challenges, the club have been brilliant with him. And that’s what we want to see. A club that celebrates diversity where every fan counts.

Recently retired,  I spent 10 years as CEO and Principal of Bridgend College. I was then asked to set up a new arm's length body by Welsh Government responsible for post 16 education in Wales with an annual budget of nearly £1 billion. I have also served on the Board of Sport Wales. But most importantly, I am a passionate Swans fan. It would be a privilege to serve you.

Some of you might be old enough to remember my old band, Ranka Chanka! You can find out song Jack Attack on YouTube or Spotify.

Diolch yn fawr!

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The SAB gives Swans fans an exciting opportunity to have real influence on how our club is run. Football supporters are moving from years of protest to a position of participation with owners. We must use this representative voice in an informed, professional way to communicate supporters’ views directly to the club’s decision makers.

However good any owners are, the SAB must ensure that they recognise our club as a community asset and that any strategic and business plans for the club are financially sound and sustainable long term. The club must never again be put at financial risk. The Swans heritage and culture must also be protected. Swansea City is much more than just a business, it belongs to us as much as we belong to it. 

My personal journey as a Swans fan began in 1988 when I moved here to fulfil my ambition of becoming a social worker. I have recently retired after more than 25 years advocating for young people and families and promoting inclusion, fairness and diversity in our community. I met my partner here and both our children were born here. They speak fluent Welsh and are of course, Swans fans. 

I readily fell in love with the area and The Swans, I sang at The Vetch and was in the first Supporters Trust meeting in the Patti Pavillion. I am visible on match days as a Here to Help Volunteer. Swansea is now my home and the Swans are my team. 

My professional experience means I have excellent active listening, communication and advocacy skills. I am computer and social media literate. After years of representing others in Courts, Police and Education settings I can ‘speak truth to power’ and if elected I would use these skills to represent your opinions to the club.

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What a club. What a privilege. What an honour it would be, to represent the Jack Army on our fans’ advisory board.

I am a lifelong passionate Swansea City supporter, a season ticket holder and travel to away matches, with my son and daughter. This gives me a genuine understanding of the matchday experience and the views, concerns and expectations of supporters across different age groups and circumstances.

We are riding the crest of a wave currently as Swans fans and the club has made massive improvements over the last 18 months. However there is always room to progress and I would love to be a part of that process.

I am particularly passionate about ensuring that as fans, we have a meaningful voice in the decisions and discussions that affect our club. I would approach the role with an open mind, listen very carefully to different perspectives and ensure that your views are communicated constructively and respectfully to the Board.

Professionally, I bring experience of operating in senior decision-making environments. I hold a law degree and am currently a headteacher, where I lead complex discussions, balance competing views and make decisions that affect a large community. Prior to education, I also worked as a purchasing professional, giving me commercial experience and an understanding of negotiation and finance across Europe.

Importantly, I grew up in a deprived area and understand that following Swansea City is a significant financial commitment. I would be ensure that the voices of supporters who face financial pressures are heard alongside those who are more able to attend regularly or spend more on following the club.

I would bring passion, integrity, approachability and a genuine desire to make sure Swans fans have a strong, constructive and respected voice at the highest level of the club.

YJBs

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I'm standing for the Supporter Advisory Board because I love Swansea City and want to make the most of this opportunity to bring supporters and the club closer as we continue to redefine ourselves in this exciting new era.

My first game at the Vetch is one of my earliest memories, and Swansea City has been a constant in my life since my formative years. These days, I share matchdays with both of my parents, and as my dad's health has presented challenges, matchdays have become even more precious. Swansea City has always meant more than football; it's about family, community and belonging.

I grew up across the bay in Port Talbot, and later moved to Swansea for university before building a career in the aerospace industry. My work requires me to bring people with different perspectives together, and collaborate to transform complex issues into practical solutions that enable progress. I'd use those skills and position on the board to engage our diverse fanbase, and present their perspectives to those at the club entrusted to deliver our success. I intend to use this platform to ask the necessary and difficult questions required to understand the rationale behind the club's decisions, and communicate this back to supporters. Not every decision will please everyone, but no fan should be left wondering why it was made, or whether anyone was listening.

Following the tensions experienced under the previous ownership group, there is an opportunity to rebuild relationships between the club, supporters and key groups like the Trust. I'd like to help re-forge that sense of unity and build something more constructive, where everyone feels heard and respected.

I want Swansea City to be a club we can all feel connected to, proud of and part of shaping.

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Having been a Swansea City season-ticket holder for 30 years, the club has been a huge part of my life. I've experienced the highs and lows that come with supporting the Swans, and I understand just how much the club means to its supporters and the wider community. I would be proud to have the opportunity to represent fellow fans and contribute positively to the Supporter Advisory Board.

Alongside my passion for the club, I believe my professional experience would allow me to make a valuable contribution. My role involves extensive stakeholder engagement, working with organisations including Welsh Government, local authorities and public bodies, as well as communicating with senior leadership teams. This has developed my ability to build relationships, listen to different perspectives, communicate effectively and work constructively towards shared outcomes.

I believe these skills are directly relevant to the Board. I'm comfortable asking challenging questions when necessary, but equally recognise the importance of listening, understanding different viewpoints and maintaining positive relationships. Being a fan representative isn't about promoting my own opinions, but ensuring the wider fanbase has a meaningful voice.

I welcome the commitments outlined in the club's 2026–27 Fan Engagement Plan, particularly around transparency and meaningful consultation. I'd like to help ensure these commitments lead to tangible outcomes on issues that matter to supporters, including ticketing, the matchday experience, accessibility and protecting our club's heritage.

Ultimately, I want to help strengthen the relationship between Swansea City and its supporters, ensuring the fanbase feels listened to, valued and genuinely involved in shaping the club's future.

Oliver

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