Official cyber security partner
Swansea City is pleased to announce an extension to its partnership with PureCyber, which will see the company continue as the club’s official Cyber Security Partner until the end of the 2028-29 season.
The extension builds on a relationship which began in 2023, with PureCyber continuing its support of the Swans for a further three years.
Based in Cardiff, PureCyber recently celebrated its 10th anniversary and has established itself as one of Wales’ fastest-growing technology companies, providing cyber security services to organisations across the UK.
The company has continued to expand its workforce and capabilities following investment from private equity firm BGF, supporting its ambitions for further growth alongside its expanded workforce and award-winning capabilities.
Swansea City has also continued to grow commercially, supported by new investment and additions to the club’s ownership group.
The partnership has continued to develop since PureCyber first joined the club’s commercial partner network in 2023, with the new agreement reflecting the strong relationship established between the two organisations.
The extension will see PureCyber remain part of the club’s growing portfolio of commercial partners through to 2029, as both organisations look forward to building on the partnership over the coming years.
Damon Rands, PureCyber CEO and founder, said: “We are thrilled to continue our partnership with Swansea City. Given our respective plans for the future, it made total sense to all parties to extend our working relationship.
“While we continue our plans to deliver our services to organisations across the UK, we also take great pride in supporting a Welsh institution of Swansea City’s stature at an exciting stage in its history.
“We wish them all the best for the 2026-27 Championship season and beyond.”
Lee Merrells, Swansea City’s head of partnerships, said: “We are delighted to extend our relationship with PureCyber and have them continue as the club’s official Cyber Security Partner.
“Since first joining our partner family in 2023, PureCyber have been a valued supporter of the club, and it is great to see the partnership continue to develop.
“As a Welsh business with ambitious plans for growth, there is a strong alignment between our two organisations, and we look forward to working together over the coming years.”
About PureCyber
PureCyber is on a mission to simplify the complex world of cyber security, aiding their clients with a comprehensive suite of offensive, defensive and governance solutions.
With their award-winning, innovative services and accredited team, they reduce risk, strengthen resilience and enable regulatory compliance, allowing organisations to operate with confidence against a threat landscape that never sleeps.
Delivering human-led, bespoke protection around client needs and the threats they face, PureCyber is the perfect partner for any organisation looking to strengthen their cyber security posture and build effective resilience.
To learn more about PureCyber and their services, visit purecyber.com