Chance to build club's Euro reputation
22nd October 2013
Chairman Huw Jenkins believes another Swansea City victory in the Europa League will enhance the club's reputation and respect throughout the continent.
Michael Laudrup has guided his side to two victories against Valencia and St Gallen in Group A, with Russian outfit Kuban Krasnodar up next for the Capital One Cup holders when they visit the Liberty on Thursday (8.05pm).
The 3-0 win in the Mestalla was arguably the stand-out result of the tournament so far, with Valencia put to the sword following a scintillating performance by Laudrup's side.
And the Swans followed that up with a narrow 1-0 win over St Gallen, of Switzerland, to ensure their perfect record remained intact.
The Swans have already gained respect around the continent for the football philosophy which has seen them rise through the ranks in English football and claim a top-half Premier League finish along with a first major trophy.
Now, with Kuban's visit to South West Wales next on the fixture list, Huw feels it is another chance to enhance the club's burgeoning reputation throughout Europe.
"I think the biggest thing when you look back is to gain respect in the football world," he said.
"Then you build up recognition that we're not just participating but that we can compete at this stage and build our own brand as a football club.
"That's what we want - not only in our own country.
"The aim was always to get some European recognition and that's one of the big reasons we chose to go down the path with Michael Laudrup as our manager as well."
Laudrup has continued the Swans' success story by guiding the club to Capital One Cup glory and a ninth-place finish in the top flight in his first season in charge.
And, with early success in European competition, Huw has praised the impact the Great Dane has made at the Swans.
"In the time he has been here, Michael has proved how important he is," added the Chairman. "I think he's brought different qualities and we've adapted as a team and as players.
"I think they've all grown and developed a little bit more responsibility in what they do, which Michael encourages.
"I think he's brought a winning mentality - he showed that last year when we won the Capital One Cup and I've got no doubt that he's going to try and push and get us as far as we can this year in the Europa League.
"He's been a key ingredient and he's a good man to work with - honest and trustworthy - and he's got the same beliefs as us so the relationship is a good one."
There are still tickets available for Swansea's home fixtures against Kuban Krasnodar and West Ham United.
More information can be found HERE