Goldenway extend main sponsorship deal

18th June 2014
Swansea City has agreed a two-year extension with Goldenway Global Group as the club's main sponsor.
This sponsorship is the largest agreement in the club's proud 102-year history and will run until the end of the 2015-16 season.
As a fast growing company with common values to the club, Goldenway has identified the Barclays Premier League as a platform to strengthen their brands images globally.
It is also identified as a channel to communicate with the Premier League's huge Asian fan base that currently makes up over 30 per cent of the total global audiences, including live match broadcast into over 200 million households in China.
Earlier in the year, the club ran a joint Chinese New Year celebration with the players at the Liberty Stadium which helped to raise global recognition for the club.
Following the success of the initial one year partnership, Goldenway will continue to work alongside the Swans to create a partnership that brings both the club and the Premier League closer to their Asian fans.
The announcement of the partnership comes on the same day that the Barclays Premier League's new fixture has been revealed.
The Swans can look forward to travelling to Manchester United on the opening day of the season before welcoming Burnley and West Brom to the Liberty Stadium. A visit to Chelsea is the fourth game of the season while a tricky November lays ahead with the visit of Arsenal followed by an away game at Manchester City.
The Swans currently have a wealth of talent on show in Brazil for the 2014 FIFA World Cup. South Korea's Ki Sung-Yueng played the full 90 minutes in last night's opening draw against Russia, while Ivory Coast striker Wilfried Bony opened his campaign with a goal in the 2-1 win against Japan. Loan signing Jonathan De Guzman played a key role in Holland's 5-1 victory against Spain, while goalkeeper Michel Vorm was an unused sub.
Planning for the new season is well under way, starting with a visit to Goldenway's headquarters in Hong Kong to arrange future Asian tours and coaching exchange programmes.
Working with sports marketing agency SportQuake, Goldenway has enjoyed a strong relationship with Swansea City over the last 12 months and looks to continue building this affinity with the club and the fans globally over the coming seasons.
Swansea City vice-chairman, Leigh Dineen, said: "We are excited and delighted to extend our partnership with Goldenway for another two seasons and announce the biggest sponsorship deal in the club's history.
"We have developed an excellent working relationship with Goldenway over the past 12 months that has been extremely beneficial to both parties.
"We are not only honoured to be backed by one of the world's fastest growing financial services providers, but their prestigious presence throughout Asia has helped lift the club's global brand to a whole new level.''
Goldenway Investment General Manager, Brian Tsui, added: "I am proud that Goldenway, as a brand, is growing its portfolio of sports sponsorship globally.
"It is a valuable relationship with Swansea City. The association with such a passionate football club will definitely enhance our brand value and create a positive impact in driving our expansion globally.
"We look forward to an even more successful seasons working together."

Goldenway is an international financial company which aims to provide one-stop e-commerce services. The company has diversified business operating in London, Auckland and Hong Kong. A full range of online trading services are provided, including foreign exchange trading, CFDs, precious metals, securities & futures and asset management.