Swans new kits prove popular with supporters

Swansea City's fresh look for the forthcoming Barclays Premier League campaign is going down a storm with fans after impressive opening day sales of the club's new home and away shirts.

The club released a new white home shirt and a red and black halved away strip on the weekend for the 2014-15 season.

Club officials have been delighted with the response from the fans.

"The buzz around release day was fantastic,'' said Swans merchandising manager, Andrea Morris. "We doubled sales compared to the opening day last season.

"The red and black kit, in particular, has been flying off the shelves compared to last season's  away shirt.''

Here is a snapshot of the day . . . .

The brand new Swans kits can be purchased from the Liberty Stadium Club Shop, our store in Cwmdu, Debenhams and online HERE.

Prior to purchasing, please note that the new shirts are narrower and have a slimmer fit compared to last season.

If necessary, supporters can exchange their shirts with a valid receipt.

However, customised shirts cannot be returned once they have been printed.