Swans store opens this Saturday

6th October 2017

The Swans are just one day away from setting up home in the heart of the city centre with the grand opening of a new multi-purpose club shop.

The Jack Army will be able to find all their Swans needs under one roof when the doors open at 33-34 Union Street this Saturday, October 7, at 10am.

Situated in the old Rowberry shoe shop close to the main entrance of the Quadrant Shopping Centre and Swansea Market, the new double-fronted store will house the complete range of Swansea City merchandise over 1,400 square feet of modern floor space.

It will also provide a customer services point and state-of-the-art interactive screens with kids games and future quizzes, plus a sales outlet for match tickets and hospitality.

The shop will be officially opened by Swans legend Alan Curtis at 10am with our commercial radio partners Swansea Sound & The Wave broadcasting a four-hour show live from outside the store.

Our promotion teams, together with club ambassador Lee Trundle and the man for all main moments Kevin Johns MBE, will also be on hand to entertain fans and shoppers alike with plenty of interaction and giveaways.

Swans freestyler Ash Randall will be in attendance to teach the kids a few tricks, together with Trundle’s (morning only) magic daps who no doubt will have a few skills of his own on show.

There will also be four football tables for the young and not so young to tackle, Swans selfie frames, goodie bags and everyone’s favourite mascots Cyril and Cybil.

The Liberty Stadium club shop and online store www.swansdirect.com will remain open as usual, but the Cwmdu Debenhams outlets have now closed.

To stay up to date with all the latest retail news and promotions, then follow @SwansClubShop and @SwansOfficial on Twitter and www.swanseacity.com online.

* Please note that due to the international break, there will be no players in attendance.