Swans unveil new shirt sponsors BETEAST
2nd June 2016
Swansea City is pleased to announce a new official front of shirt partnership with betting company BETEAST for season 2016-17.
In a club record deal, BETEAST will replace previous sponsor GWFX on the front of all adult shirts for the new campaign, while all kids' shirts will be logo free due to current advertising legislation.
As well as official shirt sponsor, BETEAST will also become the club's official Asian betting and gaming partner.
"We are pleased to welcome BETEAST into the Swansea City family,'' confirmed Swans vice-chairman and commercial director Leigh Dineen. "It is an exciting partnership and the biggest front of shirt deal the club has ever secured.
"As a club we are looking forward to helping BETEAST grow their brand internationally. Competing within the best league in the world, the potential exposure will allow BETEAST to position themselves on a global stage in the top tier of bookmakers.
"This really is a top-tier partnership in every way.''
BETEAST is one of the fastest growing and most innovative global Asian on-line betting brands with plans to grow in Europe using their new site developed in partnership with TGP Europe, especially for customers based in the UK.
The company, which already has offices in six countries and employs over 500 people, delivers world-class sports betting, casino and e-sports experiences to nearly one million customers globally.
"We are proud to become principal official sponsor for Swansea City,'' said a BETEAST spokesperson.
"The partnership will cover an incredibly exciting period for us and Swansea City, especially with Ki Sung-Yueng, one of Asia's top footballers, at the Liberty Stadium.
"This is BETEAST's first venture into British football and the next step in a sponsorship strategy that will aim to make the brand present in top sporting events around the world.
"We will be working hard to bring our customers a first-class selection of products and an enhanced gaming experience which I'm sure supporters will enjoy.''
Swansea City would like to thank outgoing sponsor GWFX for their support over the previous three years.
We are also grateful to TLC Sport for their help in securing the partnership. TLC are sport marketing experts who specialise in helping brands understand and use sport to deliver commercial objectives.
You can visit BETEAST at www.beteast.co.uk.