Swansea City to bring British Sign Language to matchdays

Swansea City is pleased to announce that it will be introducing British Sign Language to the 2024-25 matchday.

Beginning with Saturday’s home league match against Preston North End, the Swans will be creating a more inclusive matchday experience for Deaf supporters.

Following the success of a one-off BSL social media gifs marking Deaf Awareness Week in 2022, the first BSL Stadium tour in 2023, and the recent introduction of BSL interpreters to the club’s Fans Forums, Swansea City is delighted to go one step further with the introduction of BSL on a matchday for the new league campaign.

Our interpreter, Talina Jones, will appear on the stadium big screen with stadium announcer Kev Johns to bring the matchday to Deaf supporters at the stadium.

And will also be on hand to support fans for whom BSL is their main language.

“I am very excited for this opportunity with Swansea City,” said Jones.

“It’s an absolute pleasure to work with a football club that is promoting inclusion for all fans.”

Swansea City head of supporter services, Hayley Ford, added: "We're delighted that Talina is on board for the 2024-25 season. 

"We are always looking for new ways to make matchdays more inclusive, and this is an important step forward in improving the matchday experience for our Deaf supporters."