Swansea City to reduce away ticket prices
8th July 2015
Swansea City will remain 'True to 22' this season in a bid to make life cheaper on the road for the club's loyal fans.
In a new fan initiative, the club has agreed to subsidise the price of every ticket for all away fixtures in the Barclays Premier League this season purchased through its Jack Army membership scheme.
It means the Swans will remain true to its pledge that no adult will pay more than £22 for any away fixture this season, while concession prices will be capped at a maximum of £15 and kids just £10.*
With adult ticket prices at some grounds costing in excess of £50, the club's subsidy is set to amount to a £300,000 saving for supporters across the 2015-16 campaign.
"The club was very proactive on its Away Supporters Initiative (ASI) last season,'' explained Swans Vice-Chairman Leigh Dineen. "But we believe our 'True to 22' pledge has taken it to a new level.
"We worked hard on reducing away ticket prices for our supporters last season through reciprocal deals with other clubs. Unfortunately, we were unable to finalise deals with all the clubs for different reasons.
"Therefore, while we introduced other away fan benefits, we felt it would be more beneficial to our supporters if we took the step of guaranteeing them cheaper tickets for all our away games, whether there was a reciprocal deal in place or not.''
A recent study confirmed that Swans fans travelled further than any other in the Premier League last season, clocking up 4,129 miles at an average of 217 miles per trip.
"As a fan-owned club, we are well aware of how expensive it is to follow the team to away games, especially with the increasing transport costs,'' added Swans Supporters Trust Director, Huw Cooze.
"But this 'True to 22' pledge means an adult can now watch every one of our away games in the Premier League for a total price of £418. That's more than £250 cheaper per adult than the amount we believe it would cost this season without our subsidy.''
Swans fans will have to join the Jack Army membership scheme to benefit from the 'True to 22' ticket offer.
Jack Army members can also take advantage of priority ticket purchasing on home and second tier away fixtures, promotions and discounts.
Plus, new for this season, the club has implemented a cash loyalty scheme that rewards fans for the money they spend with the club; giving Jack Army members a five per cent cash back credit when they purchase products and merchandise in store and online.
Jack Army membership costs just £7.50 (plus £2.50 booking fee) for current season ticket holders and Premier Club members; and £22.50 (plus £2.50 booking fee) for non STH - less than the 'True to 22' saving available on an adult ticket for the opening day fixture at Chelsea alone.
To join the Jack Army, click HERE
The order of sale for home tickets will remain the same as last season with the first week for Jack Army only, while the second week includes Jack Army STH / PC only. Then general sale if available.
However, the order of sale for away tickets will change to ensure that all Jack Army members can purchase at the same time and be rewarded with the subsidised price.
The first week of sale will be for Jack Army STH / PC only, while the second week will be for 'all' Jack Army members including STH / PC members.
Once any remaining tickets go on general sale, they will be sold at the FULL PRICE (no subsidy).
Current season ticket holders and Premier club members should ensure they purchase Jack Army membership with their current season ticket account number to qualify for the reduced £7.50 (plus £2.50 booking fee) rate.
Click HERE to read the full list of ticketing priority benefits you have access to as a Jack Army member.
* Concession and child criteria can vary between clubs.
• Swansea City made a net spend of around £175,000 on its Away Supporters Initiative (ASI) last season (2014-15).
The ASI was introduced two seasons ago when Premier League clubs agreed to set aside £12m of their own allocated funds over three seasons to make the matchday experience better and cheaper for travelling fans.
The Swans provided away supporters with either ticket reductions, free concourse meals, match programmes or merchandise for 15 of its 19 Premier League trips, while there were also offers in place for the club's cup ties at Liverpool and Blackburn.
The club worked with nine Premier League teams on reciprocal ticket reductions for travelling fans, plus discounted tickets for the trips to Liverpool, Manchester City and Spurs.
The club also paid for a free concourse meal for every Swans fan at Southampton and Blackburn (cup); a complimentary programme at Arsenal and a free replica shirt for each of the 2,900 fans that made the final day trip to Crystal Palace.