Trade Centre Wales drive Swans on

12th September 2018

Swansea City is pleased to announce a partnership with UK-wide car giant The Trade Centre Wales to become the ‘Official Car Supermarket of Swansea City Football Club’ and East Stand sponsor at the Liberty Stadium.

Previously visible on the club’s LED advertising system, The Trade Centre Wales has now enhanced their brand presence through an entire takeover in-stadia.

With bumper crowds coming through the Liberty turnstiles at every league game since the beginning of the new season, the level of exposure The Trade Centre Wales will receive has been dramatically amplified.

The Trade Centre Wales joins other established stand sponsors in the stadium alongside Swansea University (West), Visit Wales (North) and The Energy Checking Company (South).

For the first time in Liberty history, the stadium now has title partners across every stand.

Swansea City COO, Chris Pearlman, said: “When we took over the Liberty Stadium we wanted to create a more clutter-free environment for our larger partners.

“This was part of an effort to maximise both the quality and quantity of their exposure, while at the same time enabling the club to recognise the greatest potential value for the positions.

“The Trade Centre Wales brand will receive significant visibility, not just in stadium but also on-screen during Swansea City television broadcasts and streams on SwansTV Live seen around the world.

“We look forward to working closer with Mark Bailey and his team over the season and beyond.”

Mark Davies, global head of partnerships and sales, added: “I am delighted to once again welcome Mark and The Trade Centre Wales to what will be a memorable season for the Swans.

“As we move towards dual partnerships between club and stadium, The Trade Centre Wales bought into the vision that will see them sit as the East Stand hero.

“With such a strong reputation as one of Wales’ most successful car dealers, it was a natural fit between club and partner.”

Mark Bailey, Chairman of The Trade Centre Wales, said: “For us at The Trade Centre Wales, this is much more than a sponsorship deal – it’s a partnership. There are many loyal Swansea City fans among our staff and customers, so it’s a real honour and privilege to have secured this opportunity.

“As Wales’ largest used car retailer, we’re excited to align ourselves with a business of this scale and look forward to watching the team compete this season.”


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The Trade Centre Wales is based in the Euro Centre, Neath Abbey Business Park, Neath Abbey, SA10 7DR, with offices in Neath, Merthyr and Cardiff North.