Trundle backs Hearty Lives campaign
5th August 2014
Club Ambassador Lee Trundle has lent his support to a project that aims to use the power of football to help reduce heart disease in the local area.
Hearty Lives targets people living in some of the most disadvantaged communities in Neath Port Talbot, helping to encourage a more active and healthier lifestyle and to train volunteers to deliver Heart Health sessions within their communities.
More people in the area suffer with long-term life limiting illness than other counties in Wales, and life expectancy for some people is on average 10 years shorter.
Swansea City Community Trust has teamed up with Neath Port Talbot Council for Voluntary Service to change that, with the aim of getting more people living healthier lives.
Jill Harding, Head of Volunteering at Neath Port Talbot CVS said: "We are always looking for ways in which we can go into communities using trained volunteers to give positive health messages, and help improve people's health and lives.
"The partnership with Swansea City Community Trust is great and allows us to use the brand to engage more people, extending the breath of the project to a wider age group - particularly amongst men."
Lee Trundle, who supports the project, added: "Campaigns like this are so important to the communities in and around the area, and football is one of the best ways to get people involved in a healthy and active lifestyle."
"The volunteers who take part in the Hearty Lives project can, and will, make a real difference to people in living Neath Port Talbot."
The project receives funding from the British Heart Foundation and the Premier League's Charitable Fund and Professional Footballers' Association.
"This type of project is fundamentally important for us to address the areas of greatest need," said Simon Gillespie, Chief Executive of the British Heart Foundation.
"Often it's the small changes that make a difference, but who they hear the message from is really important.
"This is why partnerships like this are key to making sure that it has that local feel, hopefully making a huge change in people's lives for decades to come."
For more information about the Hearty Lives project contact email@example.com