Viola handshake

VIOLA BLACK become Swansea City's back of shorts partner for 2019-20

2nd August 2019

Swansea City is pleased to announce the newest addition to their sponsorship portfolio, VIOLA, as the Swans' ‘Official Back of Shorts Partner’, with chairman Chris Hamilton firmly at the helm of this successful Bridgend-based business.

With visibility on all first team, ladies and academy players’ shorts, VIOLA will have a permanent presence on the Swans' home and away kits for the 2019-20 campaign.

VIOLA is one of the leading money management service providers to emerge from within the UK and is fast becoming one of the most talked about global cashless services. Offering a multitude of products to suit the needs of every customer, the latest issue being VIOLA BLACK, the everyday current account and prepaid card for everyday people.

Viola Black

The Swans will be VIOLA’s first venture into the realm of football sponsorship by becoming a kit partner to raise their profile in South-West Wales and continue their commitment in supporting elite sport in Wales. The deal cements their intent and vision for future growth, local development, funding in tech services and sustainable employment for South Wales.

Cory Richards, Swansea City's partnership sales manager said: “We are overjoyed to welcome VIOLA into the Swans fold.

"As a local business focused on servicing the local community and beyond, we are thrilled to partner with a sponsor who shares our core identity, values and landscape. This is just the beginning of the partnership and I’m excited to see where this leads. We want to grow with VIOLA. There is definitely more to come.

"There’s always a buzz around completing a partnership with a new brand and for it to be one that has national and international aspirations makes it even more special.


"VIOLA BLACK’s sponsorship adds so much weight to our community representation with the football club remaining the key showcase for the Swansea business community and both the Swans and VIOLA recognise the importance of the support given by the community in underwriting their continuing success.”

Swansea City chairman, Trevor Birch, added: “It gives me great pleasure to welcome VIOLA to the football family and I thank them for their support on behalf of the club and our supporters.

“Swansea City is still very much a community club and it’s extremely encouraging when a local company such as VIOLA supports our vision for the future, especially when it is their first venture into football.

“I’m sure that by working in partnership and supporting each other we can have a bright future together.’’

VIOLA chairman Chris Hamilton added: "VIOLA BLACK are thrilled to be announced as 2019-20 kit partner with Swansea City and we are delighted to be associated with a club so steeped in great traditions and Welsh football history.

"We are very much looking forward to the journey ahead as we grow our reputation as financial innovators within the Welsh sporting community.

"This partnership provides us an opportunity to deliver a tailored offering exclusively to the dedicated Swans fans and we will be unveiling our current and future services over the coming weeks."