Viola Black extends investment to become official hospitality lounge partner

27th September 2019

Following on from the announcement of Viola Black as our Official Back of Shorts partner, Swansea City is pleased to announce an extension to the partnership by becoming an ‘Official Hospitality Lounge Partner’ at the Liberty Stadium.

Located on the third floor of the Liberty Stadium, the suite has undergone a branding make-over and is now renamed The Viola Black Suite.  This luxury lounge affords the visitor expansive views of the pitch and stand areas together with the Swansea City skyline by virtue of its double aspect.

Swans match days and other exclusive events held at the Liberty Stadium will see the premium Viola Black Suite utilised across a variety of events and by a range of sectors.

Cory Richards, Partnership Sales Manager at Swansea City said: “We are thrilled to extend our partnership with Viola Black and support them in their venture into hospitality. This partnership is the perfect match. The hospitality suite serves the club and Viola well as a prestigious environment to watch the match and entertain.

“Since working closely with the team at Viola, it didn’t take long to understand their keen attitude for wanting to become further ingrained in the club and community. We are hugely excited to see the partnership grow and form part of the Swansea City legacy.”

Swansea City chairman, Trevor Birch, added: “It gives me great satisfaction to extend Viola’s partnership with us and I thank them for their continued support on behalf of the club and our supporters.

“I’m sure that by adding to our existing partnership and supporting each other we can continue to build a bright future together.’’

Viola chairman, Christopher Hamilton, commented: “Viola wanted to extend our commitment to the Swans by becoming an official hospitality lounge partner.

“For me, being able to come along with my family and join the Swans fans in supporting our team is a huge benefit and most enjoyable experience. The suite is light and airy, with great views of both the pitch and of Swansea itself, we really couldn’t have asked for better. We are immensely proud of our newly branded Viola Black Suite at the Liberty Stadium and very much look forward to inviting clients to this great venue.

“We have some very exciting news to reveal in the next few weeks and our aim is to really engage with the fans during the season.”

Viola Black is one of the leading e-money institutions and money management providers to emerge from within the UK and is fast becoming one of the most talked about global cashless services.

Viola Black will be running various competitions for fans over the coming weeks and months, so keep an eye out for further information.

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