Training and travel wear and logistics partner

Owens partner lockup


In the summer of 2023, Swansea City pleased to announce a multi-year extension with Owens Group.

The deal will see the group’s logo branded on all players and staff training kits, along with the travel ranges. In addition to the training and travel wear, their logo will be emblazoned on the team coach.

Owens Group will continue to be the club’s official logistics partner throughout the 2023-24 season, with the Group’s subsidiary business, Celtic Couriers, now working in collaboration with the Club’s retail department in respect of e-commerce order fulfilment and delivery.

With over 50 years of successful business, the family-run transport company has continued to grow and expand since they began delivering goods in 1972.

Offering multiple services, which include parcel and pallet distribution, logistics, warehouse and recycling solutions, Owens Group have become a staple of the South Wales community.

Owens Group are also committed to sustainability, cemented in their investment in Alterative Fuelled Vehicles (AFVs).

Lee Merrells, head of partnerships at Swansea City, said: “Swansea City are delighted to announce a new multi-year extension with Owens Group which will see the brand feature on all player and staff training kits, alongside the travel ranges.

“Following many successful seasons before, Owens Group will continue to be the club’s official logistics partner for the 2023-24 season, along with sponsoring the team coach.

“Owens Group has proven to be a valued partner and we look forward to continue working together in the upcoming seasons.”

Ian Owen, managing director at Owens Group, said: “Owens Group is delighted to confirm their key partnership with Swansea City for the 2023-24 season.

“Carrying on from previous successful seasons, we are proud to announce a new multi-year deal which continues our sponsorship with the club.

“Owens Group maintain their commitment to supporting Welsh sport teams and giving back to the community and we wish the Swans all the best for the upcoming season.”


About Owens Group

Owens Group has been successfully delivering goods for over 50 years, with the family-run transport company founded in 1972.

The Group now has over one million square foot of warehousing, employing over 12,000  people nationwide.

Operating over 1,000 vehicles, Owens Group continue to commit to sustainability, reflected in their investment in Alterative Fuelled Vehicles (AFVs).

To find out more about their services please click here.