Swansea City was delighted to announce a new three-year partnership with Day’s Motor Group in the summer of 2022, which saw them become the club’s official lounge sponsor until the end of the 2024-25 season.

Day's took over the sponsorship of the stadium’s largest executive lounge, which will is now known as the Day’s Suite. This hospitality area, located on the second floor in the West Stand, hosts both The Swans Club and the exclusive 1912 Heritage Club on matchdays, providing hospitality guests with an exceptional experience.

Day’s is the largest Welsh-based dealer group in Wales and has been named in the top 50 dealer groups across the United Kingdom.

They were awarded the European Ford Chairperson’s Award in 2021, along with achieving numerous awards from manufacturer partners and other external bodies.

The Day’s Group also includes Day’s Fleet and Day’s Rental who, between them, now supply more than 16,000 vehicles across the UK on short-term rental and longer-term lease agreements.

Day’s has been a private family run business since opening in 1926, and now employs more than 600 people, becoming one of the largest private employers in the region. The commitment and enthusiasm shown by their staff has contributed to their success, and their focus for the future is to develop and grow while providing help and support to everyone they serve. 

Russell Day, CEO and managing director of Day’s Motor Group, said: “We are thrilled to be partnering with Swansea City and with out sponsorship of the Day’s Suite. Day’s and Swansea City have such a long history with our mutual customers and fans in the surrounding area."