Kev's the star man in Barclays' short film
15th October 2014
Kevin Johns MBE is used to playing the star role - and now the Swans pitch announcer is the focal point of a new short film representing the spirit of football.
Produced by Barclays, sponsors of the Premier League, the short film profiles individuals at the heart of the game.
The film follows Kev, a renowned actor and radio DJ who is also club chaplain, during the Swans' first home league game against Burnley and showcases his role in raising the atmosphere at the Liberty by lifting the Jack Army in his own unique way.
The uplifting film is the second in the 'Spirit of the Game Heroes' campaign, which chronicles those who make the Barclays Premier League what it is.
Barclays asked every Premier League club to nominate one person who best represented the passion behind their club.
And who else but Kev, whose unrivalled passion for the team has been placed in club folklore after his famous pre-match Braveheart speech helped inspire the Swans to the Championship Play-Off final win over Reading at Wembley.
Speaking about his matchday routine, Kev said: "I get very excited on matchday. All that we do is for the crowd, to get them going, to stir up the passion and stir up the atmosphere so that when the team come out the crowd is the twelfth man.
"There is nowhere else I would rather be on a matchday that watching the Swans, and long may we continue to play in the Barclays Premier League and be part of the greatest league in the world.
"We are now known all over the world because we have a Barclays Premier League football team."
Swans Chairman Huw Jenkins hailed the role Kev has played - and continues to play - at the club.
He said: "Kevin Johns has been an integral part of the recent history of our football club and we are proud that Barclays have made this film about him as a representative of our magnificent fanbase.
"He plays a vital role on match days in exciting our fans and making our passionate home advantage count."
David Wheldon, Managing Director of Brand, Reputation, Citizenship and Marketing at Barclays, said: "At the heart of football there's a committed, passionate and generous sporting spirit embodied by millions of fans, coaches, community and club heroes and players - a sporting spirit that's rarely illuminated or celebrated."
"Our Spirit of the Game Heroes campaign gives us the chance to say thank you to an exceptional individual at each Barclays Premier League club and showcase their story through our matchday advertising and this series of short films.
"Kevin stood out because of the way he is able to galvanise the Swansea crowd through his passion for the club and I'm sure fans will enjoy his story as much as we have."
Throughout the rest of the 2014/15 season Barclays will continue to highlight those people, both young and old, who champion the true spirit of the game and will be rewarding fans who join the conversation via the Barclays Football Facebook Page or Barclays Footy Twitter Page with exclusive ticket and merchandise giveaways.
Visit www.facebook.com/barclaysfootball for further details.