Season ticket renewals up 26 per cent as early-bird deadline nears

29th January 2019
Ticketing News

Swans fans are reminded that time is running out to renew your season ticket at the club’s ‘early bird’ price after a fantastic uptake since its launch on December 3.

The club is pleased to report that season ticket sales are an amazing 26 per cent higher than they were at this same point last year.

The results have delighted Swans COO, Chris Pearlman, who said: “While an early bird window extension and price reduction have no doubt incentivised some supporters to renew early, it is a testament to everyone’s belief in Graham, the type of football the team is playing and the direction he is taking the club that we are seeing this type of increase in renewals.

“Fans appreciate the effort the players are putting in week in and week out, and there seems to be a special connection with many of the younger players who have come up through the Academy and are making big contributions.

“Everyone at the club would like to thank the fans for their continued support.

"The season ticket renewal numbers are just one example. The fact that we had over 15,000 fans in attendance for Saturday’s FA Cup tie against Gillingham and a sold-out allocation of 3,300 supporters travelling to Bristol City this weekend speaks volumes.’’

The early bird window for season ticket renewals ends this Thursday where supporters can benefit from a price reduction totalling as much as £30** on last season’s discounted adult price. Seniors, full-time students and under-18 discounted prices have also been cut by up to £20**.

It means adult season tickets will now start from just £399*, while under-18s (increased from under-16s) can watch the Swans in action from as little as £69*.

Prices for seniors and full-time students begin at £269*, while the most expensive adult season ticket at the Liberty remains fixed at £489* before March 31.

Prices increase across the board from February 1 but are guaranteed not to exceed last season’s final renewal price if purchased before March 31, 2019.

Prices increase across the board from February 1 but are guaranteed not to exceed last season’s final renewal price if purchased before March 31, 2019.

Category / Stand From December 3
to January 31

From February 1
to March 31

  Price (£) Price (£) Adult     West £459* £489* East £399* £439* South / North £399* £439* Senior citizen (65+) & full-time students     West £309* £339* East £269* £299* South / North £269* £299* Under-18s     West £209* £239* East £209* £239* North £209* £239* South £69* £89*

This year, supporters are reminded that they can also bundle up extra items at the same time as purchasing their season ticket online – with a new finance package available.

There are two seasonal parking options for supporters: Lyte Ladders SA7 9BB (approx. 15 minutes’ walk) for £70 or Landore Park and Walk SA1 2JT (approx. 10 minutes’ walk) for £120.

For supporters opting to go car-free, you can add a seasonal Zeelo pass. Zeelo provides an on-demand coach service which picks up fans near their pub or home, drops them off right outside the Liberty Stadium and will be waiting to take them home after the game.

Supporters can also order a voucher for a 2019-20 replica home or away jersey with FREE shirt printing. This voucher (£45 for adults and ladies and £35 for junior and infant) will be redeemable in stores and online when the new kits are launched.

The club is offering fans the opportunity to spread their payments for their season ticket and any additional extras with an attractive finance package with Zebra Finance.

For full finance details, click HERE.

How to renew
The quickest and easiest way for supporters to renew their season ticket is to do so online HERE (from today until March 31, 2019). Supporters are also welcome to visit the ticket office or phone 01792 616400 to renew their season ticket.

To renew online, you must ensure you have:

  1. A Swans Club Account.
  2. Are able to log in via
  3. Are linked to their own correct season ticket account number under the “Link My Account” page of their profile. This number needs to match the number on the bottom left corner of your card.
  4. If the wrong account is linked, please email


IMPORTANT: If you wish to renew online and haven’t yet created your Swans Club Account, please read our story HERE for more information on how to create your new account. If you need help, please email as soon as possible.

Please ensure that you have a valid email address at the time of renewal, as your application cannot be completed without one.

All existing season ticket holders who renew will NOT receive new cards in the post, so please make sure you keep your current season card. Your season ticket will also be available on the official Swans App to use for matchday entry.

Supporters are advised that the club will be making two significant age group changes to ticket categories next season, increasing the seniors age from 60 to 65 and children from under-16 to under-18. For more information, click HERE.

For clarity, to qualify for the senior rate for existing season ticket holders, you must be 60 on August 1, 2019. Similarly, if you are 18 on August 1, 2019 then you will not qualify for the junior rate.

Supporters purchasing student season tickets will be required to provide proof of their enrolment in full-time education by October 31, 2019. Valid proof of eligibility is a dated and stamped letter from your school or university stating that you will be undertaking a full-time course during the 2019-20 season, or a valid date-specific student ID card.

For further information, please email the ticket office at or phone 01792 616400. You can also visit the ticket office in person between the hours of 10am and 6pm, Monday to Friday, or 10am and 4pm on Saturdays.
You can also request a call back by emailing (be sure to include your full name, account number and contact number).

* Please note there is a £3.50 booking fee per season ticket when purchasing online, over the phone or in person.

** Figures based on January 2018-19 early bird price.

For frequently asked questions about season ticket renewals, click below.

For terms and conditions, click below.