Swansea City appoint Julian Winter as chief executive

1st September 2020
Julian Winter

Swansea City is pleased to announce the appointment of the highly experienced Julian Winter as the club’s new chief executive.

Winter, 54, replaces Trevor Birch, who has left his post with the club.

He will oversee the day-to-day matters of the club and will take up his position later this month. 

A Swansea City ownership statement read: "We are pleased to welcome Julian as the club's new chief executive. 

“As part of the appointment process we received significant positive input from many constituencies within the club and those who have worked with him at his prior clubs.

“His extensive industry experience and collaborative leadership style will be a valued addition as we embark on this next chapter."

On his appointment, Winter added: “I’m obviously delighted to have been selected as the new CEO at Swansea City. 

“I look forward to getting started at the club on a day-to-day basis, meeting the staff across the club and helping lead Swansea City to a successful future on and off the field.”

Winter built his reputation through a number of key executive roles in recent years and is held in high regard within the footballing industry.

Most recently, he spent four seasons as the Huddersfield Town chief executive. Appointed as a director at the John Smith’s Stadium in 2016, he played a key role in helping to guide the Terriers to Premier League promotion under former boss David Wagner.

Previously, Winter served for three years as Watford’s chief executive, where he built a strong working relationship with former Swans boss Brendan Rogers.

He has also held successful chief executive roles at Sheffield United and Notts County.

After a playing career ended with over 100 appearances for his home-town club Huddersfield, Scunthorpe (loan) and Sheffield United, Winter graduated from Sheffield Hallam University with a first-class honours degree in leisure and recreation management before becoming a community director at Grimsby, Sheffield Wednesday and Watford.