Swansea City partner with Event Cup Solutions to encourage sustainability

31st March
Reusable cups

Swansea City is to introduce reusable cups on concourses at the Swansea.com Stadium, starting with Monday's fixture against Queens Park Rangers, after partnering with Event Cup Solutions to reduce emissions and encourage sustainability at the Swansea.com Stadium.

The partnership with Event Cup Solutions, the company behind the ONE Planet ONE Chance Reusable Cup System, will enable the club to reduce its carbon footprint further as it seeks to improve sustainability across all sites.

The new initiative will be available for supporters purchasing alcoholic beverages within the Swansea.com Stadium, and there will be dedicated bins located throughout the stadium concourses for supporters to deposit the cups after use. 

After each game the Event Cup Solutions’ on-site team will collect the cups for washing at the company’s state-of- the-art facility, where they are put through a specialist wash and drying process to prepare them for use at the next fixture.

As stated above, the new initiative will be in operation for the Swans’ clash against Queens Park Rangers on Easter Monday (April 1) and will remain in place for the remainder of this campaign, and into the 2024-25 season.

A spokesperson for Swansea City said: “Now more than ever, we have a responsibility to try to offset some of the damage being inflicted on the planet, and we believe this partnership will help all of our visitors to our stadium do just that. 

“In excess of half a million people pass through the Swansea.com Stadium each year, so this is an important opportunity to highlight Event Cup Solutions’ ONE Planet ONE Chance Reusable Cup System and make a significant difference from previous years.”

John Reeves, Director of Event Cup Solutions, added: “We are thrilled Swansea City has committed to rolling out the ONE Planet ONE Chance Reusable Cup System. Our aim is to make it easy for visitors to return the cups by providing collection bins which will be positioned in easily accessible and visible areas of the stadium.”

Last month, Event Cup Solutions was awarded Climate Partner status in recognition of the action it takes to reduce its environmental impact through its products.