Visit Central Florida continue partnership with Swansea City until 2027-28 season
Swansea City is delighted to announce that Visit Central Florida will continue as the club’s destination partner until the end of the 2027-28 season.
The extended partnership will also see the travel and tourism company continue to appear on the sleeve of the Swans’ home, away and third kits for the next three seasons.
And this season Central Florida will become the hub for US-based Swans fans with plans for watch parties and fan events in the pipeline.
Visit Central Florida is based in the Sunshine State’s Polk County and Lakeland – the largest city in the region – is nicknamed Swans City due to the presence of the birds in the area. The town of Lake Wales is also nearby.
Visitors to Polk County can enjoy countless attractions, including LEGOLAND® Florida Resort, Peppa Pig Theme Park and Bok Tower Gardens, along with water sports and fishing on one of the county’s more than 550 lakes.
Swansea City's head of international partnerships Kelly Quigley said: “We’re delighted to be extending our partnership with Visit Central Florida. As we look ahead to the next three seasons, this relationship will take on even greater significance—with Central Florida becoming the club’s official US hub.
“We're excited to activate the partnership in new ways, including watch parties and fan events, to our coaches engaging with local clubs and communities, bringing the club closer to our supporters across Central Florida.
“Central Florida is more than just a partner—it’s a place where the Swansea story can grow, travel, and be shared meaningfully."
Senior tourism sales and marketing manager at Visit Central Florida, Kris Keprios, said: "Our partnership with Swansea City has steadily grown over several years and we are excited to extend this relationship with the football club—and the great people of Swansea.
“We here at Visit Central Florida have built our entire business model on relationships – and we value our relationship with both the Jack Army and club as we continue to expand our partnership. We are excited for what the future holds for both of our organisations."
ABOUT VISIT CENTRAL FLORIDA
Visit Central Florida is Polk County, Florida’s official Destination Marketing Organization. Located in the heart of Central Florida, Visit Central Florida promotes those unique features of Polk County that make it an ideal holiday destination.
Conveniently located between Orlando and Tampa, Polk County is home to LEGOLAND Florida Resort, the Peppa Pig Theme Park Florida, baseball’s Detroit Tigers Spring Training, and more than 500 lakes.
Featuring abundant wide-open spaces that meet up with sparkling lakes, fragrant orange groves, exciting attractions and unique downtowns, it is also an easy drive to both Orlando or the Gulf and Atlantic beaches. The unmatched beauty, with abundant culture and history, make Polk County the perfect location to relax and recharge and is a great home base for a Central Florida holiday – home to where the real Florida magic happens.