Visit Wales renew Liberty sponsorship
4th August 2016
Ahead of the 2016-17 season, Visit Wales have renewed their sponsorship agreement with the Liberty Stadium - home of Swansea City.
Launched today with Swans stars Jack Cork and Neil Taylor in attendance, as well as club ambassador Lee Trundle and Minister for Social Services and Public Health, Rebecca Evans, the deal will see Visit Wales extend their support of the stadium for yet another campaign.
First agreed between the Welsh Government's tourism agency and Swansea Stadium Management Company (SSMC) Ltd in 2011 when the Swans won promotion to the top flight, the partnership has been in place ever since and is based on the global profile that the Premier League delivers for Swansea and Wales.
Matthew Daniel, Operations Manager at SSMC Ltd, said: "We are extremely proud to work with Visit Wales for yet another season. It is a mutually beneficial partnership with a very strong brand that will help us to promote Wales to the wider world."
Involving both Swansea City and the Ospreys, the deal sees the continuation of the Croeso Stand - to welcome visiting sports fans to both Swansea and Wales - as well as other football-related elements.
Coming after the success of the Welsh national team at Euro 2016, it is hoped the renewed partnership will promote the country to a global audience of sports fans.
Ken Skates, Cabinet Secretary for the Economy and Infrastructure, said: "Football has catapulted Wales on to the global stage and it's our place now to ensure we make the absolute most of this unique opportunity, which is why I've made extra funding available to Visit Wales to make the most of Wales' success in the Euros.
"Sponsorship at the Liberty Stadium is one way of making the most of this increased profile, as a world-wide audience will be watching these matches. We've also been able to secure TV advertising for the first time in Germany. This also gives us the ideal platform to raise Wales' profile in the build up to the Champions League final in 2017."
Rebecca Evans, Minister for Social Services and Public Health, said: "The passion, pride and spirit of the Welsh football team and the 'Red Wall' of Welsh fans during Euro 2016 were inspirational to watch.
"Our players and fans were fantastic ambassadors for our country and for football, hopefully encouraging more people to visit Wales and inspiring the next generation to take up sport and get active."