Swans' Chinese first
The Swans will become the first Premier League club to wear a special commemorative shirt in celebration of Chinese New Year when they take on Burnley at the Liberty Stadium on Saturday.
Working in collaboration with shirt sponsor LeTou, the unique shirt features Chinese characters in place of the LeTou logo.
With hundreds of millions of fans watching games every week in China, it is a huge target audience for the Swans and the Premier League.
The strong Chinese community in Swansea also assisted Swans players Tammy Abraham, Renato Sanches and Ki Sung-Yueng as they got involved in Chinese cooking and language lessons as part of the 2018 celebrations.
“On behalf of everyone at Swansea and LeTou, I’d like to wish everyone a happy Chinese New Year,” declared Swans striker Abraham.
“It’s been great fun learning about Chinese traditions and culture and I hope one day to visit the fascinating country.”
Letou CEO Paul Fox said: “I have experienced first-hand the passion of the fans in Asia and by working closely together, LeTou and Swansea are embracing Chinese culture to reach one of the fastest growing fan bases in the world.”
Swans chief operating officer Chris Pearlman added: “We have spoken before about the importance of Asia as a key market for Swansea and indeed other Premier League clubs.
“We’re delighted to have worked with LeTou to commemorate Chinese New Year with a special shirt which embraces the language of that nation.”
While Letou is passionate about sport, they also want to give something back to communities and realise how powerful sport is to create social change.
That is why they launched the initiative ‘Letou Goals for Good’ which aims to work with a wide range of charities supporting those who are disadvantaged and providing them with exciting opportunities and experiences.
Find out more at www.letou.com.
* There are some tickets still available for Saturday's clash with Burnley. You can book yours HERE.