Swans' city centre store opens

7th October 2017

The Swans have today opened the doors to our new home in the heart of the city centre of Swansea.

The Jack Army are able to meet all their Swans needs under one roof after the grand opening of the new store at 33-34 Union Street.

Situated in the old Rowberry’s shop close to the main entrance of the Quadrant Shopping Centre and Swansea Market, the new double-fronted store houses the complete range of Swansea City merchandise over 1,400 square feet of modern floor space.

It also provides a customer services point and state-of-the-art interactive screens with kids' games and quizzes, plus a sales outlet for match tickets and hospitality.

The shop was officially opened by Swans legend Alan Curtis, with our commercial radio partners Swansea Sound & The Wave broadcasting a four-hour show live from outside the store.

Our promotion teams, together with club ambassador Lee Trundle and the man for all main moments Kevin Johns MBE, were also be on hand to entertain fans with plenty of interaction and giveaways.

Swans freestyler Ash Randall was in attendance to teach the kids a few tricks.

There were football tables for the young and not so young to tackle, Swans selfie frames, goodie bags and everyone’s favourite mascots, Cyril and Cybil.

If all of that wasn’t enough, the opening coincided with the launch of our new Jack Army leisure wear range. Made up of an array of new t-shirts, hoodies and jumpers, the new collection is available in the new store, the Liberty Stadium club shop and online now.

To stay up to date with all the latest retail news and promotions, then follow @SwansClubShop and @SwansOfficial on Twitter and www.swanseacity.com online.

* Please note that due to the international break, there will be no players in attendance.