Swans launch In-App ticketing

12th January 2018

Swans fans can now go digital to gain access to fixtures at the Liberty Stadium after the launch of a unique new In-App ticketing service - which also reduces online booking fees.

It is the latest enhancement to be included in the club’s new Official Swans App which has received rave industry reviews since its launch this season.

It also means all online booking fees – for print at home, e-ticketing and to post – will be reduced from £1.60 to £1.25 per ticket (from January 19), while the additional £1.25 transaction charge has now been removed.

Developed in conjunction with our partners Sports Alliance, Other Media and Ticketmaster, the new In-App ticketing option is believed to be the first of its kind available for football clubs in the UK.

From next Friday (January 19), Swans fans will be able to purchase their tickets online and display them via their mobile phones at the turnstile to gain entry to all football fixtures at the Liberty Stadium.

The service will also be rolled out to season ticket holders for the 2018-19 campaign, although season cards will also remain fully operational going forward as an additional option.

“In-App ticketing is a project we’ve been working hard towards since the successful launch of our new Official Swans App,” explained Swansea City’s digital media manager Rebecca Symmons.

“We’ve been informed that we are the first football club in the UK to introduce In-App ticketing which, if true, is an added bonus for the club and our fans.”

The In-App ticketing facility is simple to use. Once logged on to our online ticketing site, the function previously named ‘Print At Home’ will be re-named ‘E-Ticket’.

You can then either log in to the Official Swans App to view your ticket, print off a paper ticket or request a match ticket through the post.

Furthermore, if you have already purchased a ‘Print At Home’ ticket with your new Swans Club Account for any forthcoming games, you will be able to download the Official Swans App, sign in to your account and see your In-App ticket. You can then choose to either use this barcode for entry or the print-at-home copy.

Please note the scanners will only allow you to use one barcode for entry and the other code will become void once used.

If you haven’t created your Swans Club Account please do so HERE as you will need to sign in to your Swans Club Account on the Official Swans App to access your In-App tickets.

The free Official Swans App, which has been designed to heighten the fan experience, has all the information Swans fans need from live match updates, breaking news, interviews, interactive games such as predict the score and team, tables, fixtures, player profiles with player-on-player in-game stats, plus dedicated Jack Army and Junior Jacks sections.

NOTE: The tickets will be presented in the purchaser’s app under the purchased fixture, with all ticket purchases by the account holder visible in the ‘Jacks tab’ of the app.

It is advised that if a group booking is made where the group will not be arriving together, it is best to print the tickets at home (these will also be sent to the purchasers registered email address) and handed out to all relevant parties before the game.


The new Swansea City Official App is available to download now for free HERE (iOS) and HERE (Android).