Swans look forward to Live event in India
4th December 2014
The Barclays Premier League Live event in Mumbai is just over a week away.
With around 24,000 supporters expected to attend the two-day showcase at the MMRDA Bandra-Kurla Complex (BKC) on Saturday and Sunday (Dec 13/14), it is a unique opportunity for Swansea City to add to its fan-base.
In what is the ultimate fan experience, the Barclays Premier League is taking the passion and excitement of its matches and grounds to Mumbai for one weekend.
At the Live event, fans will get up close to the Barclays Premier League trophy; learn about all 20 clubs; get involved in coaching sessions run by the clubs' coaches along with watching live top-flight matches on a giant screen.
And Swans defender Neil Taylor, who was in India last year to visit his mother's birthplace, believes it will be a roaring success.
"It's great to see the club heading out to India. It comes on the back of my trip to Kolkata last year," said the Wales international.
"For me to be the only player with Indian heritage in the Premier League is something I'm proud of, and I have felt over the past year or two that the profile of football in India is rising there. The Barclays Premier League will try to tap into a market of over one billion people. It's a case of showing the fans that we appreciate them following the games and the league itself.
"There is a massive following in the country, and hopefully Swansea will gain some followers from India due to this event."
A Swans delegation will be heading out to Mumbai on Tuesday, including vice-chairman Leigh Dineen, who believes it is a perfect opportunity to spread the Swansea City word.
"We are really excited about it. We know we need to grow our brand but we are under no illusions - it is a difficult task to do so," said Dineen.
"So to get out there and integrate with the people and be part of the Live event is something we would never have dreamt of years and years ago."
He added: "We have gone down the route of explaining our history and what we are about.
"Other clubs will be doing activities which are more technology-based, but we wanted to be more personal. So we are taking Lee Trundle out there along with a football freestyler, while we are doing some coaching as well."
Trundle, club ambassador at the Swans, will be showcasing his skills during a 5-a-side match between Bollywood stars and a Premier League Legends team.
But his main focus will be on interacting with the fans at the park along with holding coaching sessions.
"I'll be playing in a game out there on the Friday which I'm looking forward to," said Trundle.
"I'll also be out and about with the fans and doing some tricks on the stage with our freestyler.
"You'll see a few tricks from me, but obviously not as good as the freestyler because that's his job. I'll be more football-related, but it's about having fun and we'll have a good laugh on stage."
He added: "As a football fan you start off needing something to get you interested in the club.
"Part of my role locally is to get around the schools and get the kids interested in Swansea City.
"This will be the same in India. A lot of the fans may watch the Premier League but not have Swansea City at the top of their list in the clubs they want to support.
"But I'll be a link out there. I'll be with the fans encouraging them to come to our stand to get interested in Swansea City. Hopefully they will then look out for our results, and that's where it all starts."
You can follow the Swans' involvement in the Barclays Premier League Live event via this website, Twitter and Facebook.
What can fans experience at Barclays Premier League live
The Live Match Zone - the main arena where fans will watch the live Barclays Premier League matches on a giant screen.
The Trophy Zone - fans will be able to get up close to the Barclays Premier League Trophy.
The Club Zone - supporters will be able to learn more about the 20 Barclays Premier League clubs, and through green screen technology, will be able to picture themselves lifting the Barclays Premier League Trophy decorated with the ribbons of their favourite club.
The Screening Zone - supporters will experience the noise and excitement of a matchday before learning all about the winning teams and captains of the Premier League in this exclusive film.
The Pitch Zone - there will be a mini-football pitch where Barclays Premier League clubs will be conducting skills sessions with local football teams, and there will also be the chance for young fans to have a game of football run by Premier League community coaches.
The Skills Zone - there are three football skills pods for supporters to test their accuracy, close control and shooting power.