Swans support Responsible Gambling Week

1st November 2018

Swansea City will wear a new front of shirt logo during Saturday’s game with Rotherham United to promote Responsible Gambling Week.

The Swans and Bet UK – the club’s shirt sponsors and principle betting partner – have thrown their support behind the industry-wide campaign, held between November 1-7, to trigger a national conversation about what it means to gamble responsibly.

Bet UK have agreed to replace their front of shirt logo with the Responsible Gambling Week logo as Graham Potter’s side take on the Millers.

UK will then auction off the special edition shirts with all the proceeds going to the Gordon Moody Association, which a unique and intensive residential treatment programme in the UK for addicted gamblers.

A Swansea City spokesman said: “We, alongside Bet UK, are delighted to support Responsible Gambling Week by wearing a new logo on our shirts for Saturday’s Championship clash at Rotherham United.

“We take responsible gambling very seriously at Swansea City, and the message of Responsible Gambling Week is one we are very keen to share with our loyal supporters.”

Bet UK representative, Mark Good, said: “As part of the LeoVegas Mobile Gaming Group we are committed to ensuring customers enjoy a safe and enjoyable online gaming experience,” said

“The 24/7 Responsible Gambling team at Bet UK are trained in collaboration with EPIC Risk Management and support organisations such as the Gordon Moody Association. They are available to listen, support and advise customers.

“This training, along with the utilisation of the latest predictive analytics and data science tools and methodologies, enables our Responsible Gambling team to recognise potential indicators of problem gambling and then proactively interact with customers to ensure that they are staying in control.”

John Hagan, Chairman of the Industry Group for Responsible Gambling, said: “We’re delighted that Swansea City will be supporting Responsible Gambling Week.

“As an industry we are dedicated, year-round to promoting responsible gambling, but what makes Responsible Gambling Week special is the opportunity for gambling operators from every sector to unite behind the same message and engage in a national conversation about what it means to gamble responsibly.

“The engagement and support of football clubs is enormously helpful in highlighting the week.”

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