Swansea City and Joma unveil retro-inspired away kit for 2026-27

Swansea City and Joma are excited to reveal the club’s new away kit for the 2026-27 Championship season, with the retro-inspired design going on sale from 10am on Friday, August 7.

Taking inspiration from the iconic away strip worn between 1996 and 1998, the new design pays tribute to that memorable kit while celebrating an era that saw the Swansea-based cult classic Twin Town released.

Almost three decades on, the latest away shirt combines that much-loved look with a modern update. Bold red and blue stripes are separated by fine white lines, while a bespoke jacquard pattern provides a distinctive textured finish. A striped collar and textured Swan crest complete the look.

The matching shorts feature a blue base with red and white striped detailing down each side, while the red socks are finished with a contrasting blue band.

As with the home kit, our partners AG1 feature on the front of the shirt, with ASI:One on the sleeve and Swansea Building Society on the back. Their support ensures our young supporters can wear the same shirt as their heroes throughout the 2026-27 Championship campaign.

Produced by Joma using 100 per cent recycled polyester, the away kit forms part of ongoing efforts to reduce plastic waste and support more sustainable manufacturing, reflecting the club’s wider environmental ambitions.

The fabric provides excellent breathability thanks to a state-of-the-art micromesh finish, while Joma’s flatlock seam system delivers enhanced elasticity and freedom of movement.

You can view the full away kit gallery here.

AMBITION IS CRITICAL

To capture the spirit of the era that inspired the shirt, the launch photoshoot took place in a classic Swansea pub with a distinct 1990s feel.

The Ambition is Critical campaign also features Welsh singer-songwriter, poet and author Jack Jones. Born and raised in Swansea, Jones is best known as the frontman of indie rock band Trampolene and for his distinctive blend of rock music and spoken-word poetry.

The campaign film follows Jones on a journey through the city as he searches for his long-forgotten shirt from the 1990s, bringing the inspiration behind the new away kit to life. The soundtrack features the unreleased Trampolene track 'WHAT YOU GONNA DO ABOUT IT?'.

PERSONALISATION AND SIZING

At launch, supporters will only be able to personalise away shirts with their own names. Player names and numbers will not be available until the start of the season, ensuring supporters are not affected should any squad number changes occur ahead of the 2026-27 campaign.

Please note: The away kit has a different fit from the home kit, and sizing may run small. If you're between sizes or unsure which size to choose, we recommend ordering one size up.

PRICING

Adult shirts are £65, children's shirts are £55, adult shorts are £30, children's shorts are £24, large and extra-large socks are £14, small and medium socks are £13, and mini kits are £47.

EXCHANGES AND RETURNS

Items can be returned for a refund or exchange within 28 days of purchase with valid proof of purchase. Terms and conditions apply.

For purchases made in The Foundry, the club’s newly refurbished store at the Swansea.com Stadium, please return your item with your sales receipt. Online orders can be returned during shop opening hours with either your sales receipt, a copy of your receipt, or a note quoting your order number. To arrange a postal return, please contact shop@swanseacity.com.

Please note that personalised items, including shirts with custom printing, cannot be refunded or exchanged.

THE FOUNDRY OPENING HOURS

The retro-inspired design will go on sale in-store and online from 10am on Friday, August 7.

Non-matchdays

• Monday to Friday, 10am to 5pm
• Saturday, 10am to 2pm

Matchdays

• Midweek, 10am until kick-off
• Saturday, 10am to 5.30pm

The Foundry will also be open on Sundays throughout August before returning to its regular opening hours with no Sunday trading thereafter.

Additionally, the club will once again team up with the Swansea City Disabled Supporters’ Association to host a quiet hour from 12pm to 1pm on the first Friday of every month, providing a more relaxed shopping environment for supporters.

We can't wait to see the Jack Army wearing our retro-inspired away kit throughout the season.

EXCLUSIVE AG1 OFFER FOR SUPPORTERS

We're delighted to offer supporters an exclusive discount.

For supporters based in the UK and EU:

Get 25% off your first order, plus free delivery and a range of complimentary gifts, including a Welcome Kit, Vitamin D3+K2 and Travel Packs.

For supporters based in the USA:

Take out your first month's subscription and receive $72 worth of free gifts, including a shaker, storage canister and scoop, three Travel Packs, and a bottle of Vitamin D3+K2.

Click below to visit the dedicated Swans x AG1 page and claim your offer before midnight on Sunday, August 9.

^{This article contains affiliate links. If you purchase through one of these links, we may earn a commission at no additional cost to you.}