Swansea City appoints Rippleffect as digital partner
13th April 2016
Swansea City has today agreed a new digital partnership with leading sports agency Rippleffect.
The full-service digital agency will work with the club to conduct a full review of the existing official website before a complete re-launch ahead of the 2017-18 season.
Having established itself in the world's most watched football league over the last five years, the club is now looking to enhance its UK and global presence by introducing a cutting-edge, fan-focused and commercially successful website.
In Rippleffect, the club believes it has identified "one of the most reputable digital agencies in sport, with an impressive track record for delivering world-class fan experiences."
The agency's remit will include devising a long-term, multi-channel strategy for how the Swans can maximise the potential of digital in engaging fans and supporting its commercial objectives, primarily around ticketing, hospitality and retail.
The new website will be optimised for all devices - including mobile, desktop and tablets - and offer the club greater flexibility on how they communicate with fans and other stakeholders. It will feature the latest news, interviews, video and statistics as well as a new, interactive match centre where fans can follow the action minute-by-minute.
Swans vice-chairman, Leigh Dineen, said: "We are delighted to confirm Rippleffect as our digital partner. As one of the most reputable digital agencies in sport, with an impressive track record for delivering world-class fan experiences, we believe this will be an important partnership for helping us achieve our ambitions.
"Our plans will focus on creating a website that becomes the preferred digital destination for Swansea City fans."
Ben Hatton, managing director of Rippleffect, added: "Over the last 14 years, we've been trusted by some of the best known and most successful clubs in British football. We are proud to add Swansea City to that list and look forward to helping the club make the most of digital whilst providing the fans with a website they can be proud of."
Rippleffect has worked in sport for over 14 years and counts Everton, Arsenal, Aston Villa, UK Sport, Chester Racecourse and the Professional Darts Corporation among its clients.
Historically, the club has been tied into a long-term digital contract with Football League Interactive (FLi) since 2000. That contract expires in July 2017 and will be replaced by Rippleffect.