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Swansea City partner with Sodexo

Sodexo, one of the UK’s leading providers of award-winning food and hospitality, has been awarded the catering contract for the new campaign in a multi-year deal.

With a portfolio of over 50 unique venues, Sodexo bring a wealth of experience of sports stadia catering and hospitality from existing partnerships with the likes of Ascot Racecourse, Newcastle United, Brighton, Everton, Aberdeen, Royal Botanic Garden Edinburgh and Hampden Park.

They will oversee the stadium’s matchday concourse outlets, hospitality areas, conference facilities and event catering.

Part of the deal will enable Sodexo to introduce new menus, which will be created from surveyed fan feedback, point of sale digital screens and new EPOS payment systems which will ease and improve the speed of purchase and decrease waiting times and queues.

Innovation, quality and attention to detail will be central to Sodexo’s investment, with the supporter and community experience at the heart of the partnership.

Swansea City COO, Chris Pearlman, said: “Having gone through a comprehensive tender process, we were extremely impressed by Sodexo’s proposals.

“We are excited to be working with such an established and well-respected industry leader that has a fantastic track record in the catering and hospitality sector.

“We are always striving to challenge our operational delivery and improve the matchday experience for our supporters. I’m sure they will be impressed with the quality and service levels next season - which will be supported by smart technology, whether that’s from the concourse outlets or hospitality lounges.’’

Chris Bray, CEO Sports & Leisure Sodexo UK & Ireland, said: “This new partnership with Swansea City will see Sodexo bring its world-leading expertise in catering, venue and event management to south west Wales.

“Working with Swansea City gives us a great opportunity to deliver a fantastic experience for supporters and host a wide range of conferences and events on non-matchdays.

“At our other stadiums we have strong relationships with the local community, and the Liberty Stadium will be no exception. We look forward to bringing fresh, innovative, responsibly-sourced local produce to stadium visitors.”

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