From the Boardroom

19th August 2017
Club

Chief Operating Officer Chris Pearlman brings fans up to date on events and progress made off the pitch at Swansea City in today's match day edition of Jack Magazine.

Welcome back to the Liberty.

It has been a busy and exciting summer off the pitch for the club.

You’ll see the team wearing our new Joma white home kits today.

Last weekend we debuted our limited-edition black third kit against Southampton.

We’ve received very positive feedback on it and that support has translated into increased retail sales at our club shop and online store.

We have a new front of shirt sponsor this season with Letou, whom we are excited to welcome to the Swansea City family.

Beyond the economics of the partnership, we are thrilled with their involvement because of how they are helping the club and community.

Locally, they have created a ‘Goals for Good’ initiative, which will benefit Shelter Cymru and Disability Sport Wales.

They are also helping the club grow our brand globally by supporting a new Mandarin language club website, along with the launch of various Chinese social media platforms.

You’ll also notice our new sleeve sponsor this year, Barracuda Networks. They are a blue-chip, Silicon Valley based IT company.

The partnership will help them grow their brand globally while they supply important IT security to the club.

On the sponsor front more broadly, we are in the process of building out the infrastructure of our partnership sales team in an effort to maximise commercial revenue, which we can in turn reinvest back into the club in order to stay as competitive as possible on the pitch.

Our media team has been hard at work on a handful of new initiatives.

We launched our new club website in June, and are very proud of the club app which launched just last week.

Soon, we plan on incorporating mobile ticketing functionality to the app which, along with a host of other features, should help enhance everyone’s match day experience.

We are putting a very big focus behind developing great content that we can deliver across a host of platforms so Jacks can get their “Swans fix” multiple times a day. You’ll see more video, stories, social media posts, live streaming, and other types of compelling content throughout the season.

Our marketing group has spent quite a bit of time on our new club brand campaign.

We’ve been trying to capture and communicate the uniqueness of the Swansea City story to those who don’t yet know it, the way we play football and ‘The Swansea Way’.

The Grit and Beauty campaign is a direct result of those efforts.

As you look around the Liberty, you’ll notice some minor changes both inside and outside the stadium.

We’ve had to move one of the big scoreboards over to accommodate a request from the Premier League’s TV broadcasters.

We also have a new dugout seating areas for the players.

We’ve also made some upgrades to a few of our hospitality areas.

Lastly, in an effort to help alleviate some crowding in the East Stand concourse, we’ve created a fenced area just outside the stadium which fans can step out to during half-time for greater comfort.

Over the coming weeks, I hope to be able to provide some further updates on the broader stadium conversations we’ve been having with the Swansea City Council and Ospreys.

Enjoy the match.

Chris