Official Swans app nominated for Football Business Awards

26th September 2019

Swansea City have been shortlisted for honours in the prestigious Football Business Awards.

The club’s official Swans App has been shortlisted in the ‘Best Use Of Technology In A Football Club’ category.

The club will compete with Manchester United, Birmingham, Norwich, Portsmouth and Chelsea for the top gong at an awards ceremony in London at the end of November.

The Swans were the first in the UK to enable fans to hold matchday tickets and season tickets on their phones via the app. The in-app ticketing functionality not only improved the user experience for supporters, but also substantially increased ticket and retail sales through the app.

The club has also been praised for its single sign-on functionality and its focus on personalisation and notifications, while continuing to display relevant information to fans based on whether they are viewing pre-match, post-match or during the live fixture.

The app has been  incredibly well received by the fans with the iOS version rated 4.7 stars (out of 5 from around 1,300 ratings) and garnering online reviews such as: “Best Swansea City companion you could ever wish for. News, videos, online shopping and live reports. Perfect for the Jack fan” and “Anything a Swans fan might need in one very sleek application. Amazing!”

It’s not the first time the official Swans app has received recognition from the technology industry after being shortlisted for top awards at the Sports Business Awards, Sports Technology Awards (two categories), Design Week Awards, Football Business Awards and Ticketing Business Technology Awards.

You can download the Swans App on IOS (iPhone/iPad) HERE.

The android version of the Swans App is available HERE.